How many marketing tools, tactics, and strategies do you know?
If you stopped to think about it just now, chances are you'd struggle to remember more than a few. You probably remembered ones you've used most recently, or ones that are part of a project you're working on now.
However, your potential is much greater. You've got a lot of knowledge locked away that you haven't brought forward and you don't keep loaded in your head.
As a result, whenever you have to brainstorm, chances are your brainstorms are lackluster. You probably come up with the same 5 ideas over and over again.
How do you defeat this cycle of mediocrity?
The answer is to map out your capabilities, your potential. Map out what you can do, what you know how to do, so that when you face new problems, you've got as big a picture of your solutions as possible.
For example, this is a hilariously large mind map from a couple years ago about how to market a podcast:
When faced with a question about marketing a podcast, instead of trying to wrack my brain for what I know, I can refer to a map I've made of what I know how to do. The map refreshes my memory and brings forward the full set of capabilities I can bring to bear.
Make your own mind maps of solutions you have to common marketing problems. When you face problems of a similar nature, you'll know what you can do and be far more effective in choosing your strategy.
Remember: you are only as good as the capabilities you remember you can do.
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