Month: August 2014

  • Warlords of Draenor Cinematic and interactive marketing

    Before we get to some thoughts, give this a watch: Admittedly, as a hardcore World of Warcraft nerd, this made me happy. For those who are not fans, I won’t bore you with the interesting plot twists from that universe (or multi-verse, technically). What I do suggest you think about is this: that cinematic (as

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  • Customer Review: Julien Smith’s Breather

    I’ve been watching Julien Smith’s new startup, Breather, with interest ever since it launched in June of 2013. If you’re unfamiliar with Breather, it’s basically rentable quiet space for business. Some people have called it room-sharing (similar to ridesharing) or other slightly clumsy comparisons. I had a chance to use the Flatiron 2 space in

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  • At a very high level

    There are over 400 messages in my LinkedIn inbox that are unread. A good quarter of them are solicitations for feedback about someone’s project, someone’s book, someone’s this or that. (I will eventually get to those messages, just not soon) Almost all of those solicitations ask for feedback “at a very high level”. That’s such

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  • How much does brand name matter to SEO and marketing?

    I was asked recently, “how much does name matter when it comes to setting up a new company? Is it more important to have a distinguishable brand, or more important to be found in generic search?” This is an excellent and more complex question then you might first think. Being known for something is important;

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  • Transforming weaknesses into strengths

    I’m tired today. Normally, that’d be a bad thing, but it doesn’t have to be. For every perceived weakness we have, there’s a way to manage it, mitigate it, or even possibly transmute it into a temporary strength. Being tired (occasionally, not as a chronic thing) can be a temporary positive, in that it can

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  • The cognitive importance of storytelling

    Last week, I shared Dr. Klaus Oberauer’s research into how working memory operates and how multitasking is more fiction than reality. One of the key findings in Dr. Oberauer’s work is that there are three functional components of working memory: the active center of attention that is being processed by the brain, the active data

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  • Why you might want to keep blog comments on

    My good friend Chris Brogan is the latest in a series of bloggers who are turning off comments. That’s a personal preference, and I respect that choice. Here are three reasons why comments are staying on any property that I have responsibility for, as a sort of counter-perspective. 1. Rent vs. own: Chris makes the

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  • How to get started with Google Tag Manager

    Ever had a situation in which you updated your website and forgot to put your Google Analytics tracking code back on all your pages? Ever installed a new piece of marketing technology like a CRM system and gone in to tag pages, but forgot a few one-off pages that were still important? These are problems

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  • How my social media adventure started

    Arik Hansen recently blogged about some of the interesting start that today’s social media leaders have had. He was kind enough to include me and I thought I would give a little more color to my story than just a couple of company names. My journey actually began as far back as my first job

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  • Multitasking exacts a hefty mental performance penalty

    In a 2002 academic paper, Dr. Klaus Oberauer at the University of Potsdam wanted to see just how limited our working memories are. For background, working memory is your brain’s ability to store and process information in the short-term. It’s the memory you use every day when you’re at the grocery store when you’ve left

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