Happy Bartolome Day! Some folks are out of the office for the day, others still working. Here’s a very quick thought to start off the day. In an instant, even when defeat seems imminent, sometimes you can pivot. Red Sox down 5-0 in the 8th. Patriots down 27-23 with 10 seconds left to play. via
On a basis so regular that I could almost set my watch to it, I hear the following from marketers, PR professionals, and others in our field: “Oh, I’m bad at math!” “I can’t do math, I was never good at it!” “Numbers and me don’t get along!” “Math is hard, that’s why I’m in
At this week’s MarketingProfs B2B Forum, I had the privilege to teach a four hour Google Analytics intensive workshop in which I showed some of my most frequently used and advanced techniques for making Google Analytics work for you. At one point, we had a discussion about the best time for sending an email, and
In this week’s episode, learn all about Twitter IPO, Matchbook, and Ron Burgandy on Durango: Subscribe now to the Marketing Over Coffee podcast!
Imagine for a moment that you had a car without a rear window. Would it be harder to drive that car? Perhaps, depending on how cautious you are. Some drivers would be perfectly fine, the Mario Andrettis of the world. Other drivers would be nervous wrecks. How about a car with no engine temperature gauge?
I read an interesting article the other day that claimed basic content was boring content, and if you wanted to establish yourself as an authority, you needed to write much more advanced content to differentiate yourself. While in theory this makes a great deal of sense, in practice, it’s a recipe for a tiny but
For the last 15 years, I have been packing up and taking off early from work on the first Friday of October to head out to the woods of Sudbury, Massachusetts for New England Warrior Camp (NEWC). This year, I’m not. Why? New England Warrior Camp retired last year, after an amazing 15 year run.
I started running Google Consumer Surveys Website Satisfaction Surveys on this site recently and read an interesting reason for why someone was on my site: “to learn more about how you got started and how you got where you are”. That’s a very, very long story, one that won’t fit in a blog post or
Something occurred to me as I was admiring Dale Chihuly’s beautiful glass artwork this week in Seattle and seeing the process by which he envisioned his creations. The difference between a wisher and an innovator became startlingly clear: wishers have dreams of what they wish things would be like. Innovators have the same dreams as
I’ll be on vacation for a few days, so while I’m out, I’m going to feature the 5 talks I’ve watched recently that are worth sharing. My blog will resume its normal content on Wednesday, October 2. Enjoy the videos! Today: predicting the next financial crisis. By the way, there’s a marketing metrics gem in
