I was having dinner the other night with one of my coworkers, and we were discussing a talk I had delivered at a recent conference. During the course of the conversation, I related one of the biggest breakthroughs I had as a speaker that totally changed public speaking for me.
In the beginning of my public speaking career, I was up on stage mainly to promote either the business I was working for or my own personal brand, and while the talks I gave were substantive enough, they were neither inspirational nor terribly educational. I also struggled with things like imposter syndrome and even stage fright.
What changed the game for me was a seminar I took in 2007 with my meditation teacher, Stephen K. Hayes, on setting motivation. During this training, we envisioned ourselves as these heroic archetypes whose very words touched the people around us and healed suffering, made the world a better place. From that training, I took the lesson that my motivations for being on stage were not what they could be. If I changed from a perspective of “the audience is here to serve me” to the perspective of “I am here to serve the audience”, then my motivations would set my energy and enthusiasm.
With the right motivations, the right energy, and the right enthusiasm, I now speak confidently and happily on stage, knowing that I am there for the right reasons. I am there to be helpful, to do my best to encourage, inspire, and help make everyone who sits in the crowd in any given talk a little bit better at their professions. I am there to do my part to help the world become a better place, and that perspective is incredibly energizing, exciting, and inspiring, which makes me a better speaker.
Call it karma, balance, or common sense, but my talks now achieve what I had originally set out to do as well: help grow the businesses I work for and my own personal brand, but by focusing on how I can help you, not how you can help me.
Om padma udbhavaya svaha! Every word helps the world become a better place if our motivations are correct!
You might also enjoy:
- How to Set Your Public Speaking Fee
- The Evolution of the Data-Driven Company
- Best Practices for Public Speaking Pages
- How to Set Your Consultant Billing Rates
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers (2019 Edition)