Previously, we discussed the idea that in the future, there would be more and more social networking occurring in private venues, unavailable to the general public. When you think about this, it makes total sense and looks a lot like media has looked for decades, if not centuries. There are vast public forums (appropriate since
A message of positive deeds and dedication to honor the fallen. Check them out on the web or on Facebook. The regularly scheduled marketing content will return tomorrow.
Quick, who are the most influential people on LinkedIn? What about Google+? How about Path? The reason you don’t hear of mega-personalities as much on some social networks is because increasingly, networks are becoming more private. Think about it for a few moments and you realize this makes total sense. You don’t see everything posted
One of the more interesting small business CRMs I’ve seen recently is Streak CRM, which lives inside your Gmail account. Streak lets you manage and flag various emails and senders to follow up with them. It’s handy for managing a sales process that doesn’t require a lot of complexity or a full blown salesforce automation
The more I study marketing metrics and share, the more this fundamental principle seems to be getting lost among marketing practitioners: Metrics can tell you what happened. Metrics cannot, most of the time, tell you why. Look at any set of metrics and ask yourself if you have a clear idea why you have those
“All in!” That’s a familiar refrain you’ll hear as your team of 40 soldiers of the Alliance or Horde attempts to kill off the opposition’s general in World of Warcraft’s 40-man battleground, Isle of Conquest. For those that don’t play, here’s the scenario in short. You and 39 other players face the opposition on a
At the local home improvement store I noticed something interesting: a rack full of plants in terrible condition on deep discount. There they sat, looking forlorn and nearly expired, when I noticed what they were – a great big pile of nearly-dead perennials. For those of you who aren’t much into gardening, a perennial is
