Making mountains out of molehills is an old idiom that refers specifically to someone blowing an issue far out of proportion. In cognitive psychology, this is known as magnification. It’s such a common psychological phenomenon that we’ve had cultural idioms for centuries describing it, such as Shakespeare’s play, Much Ado About Nothing. Magnification works based
We love the Big Bad. This is, of course, a reference to the arch-villain in any story. Blizzard Entertainment calls them the Box Cover Villains. The Lich King. Deathwing. Sauron in Lord of the Rings. Emperor Palpatine in Star Wars. Hitler and Osama Bin Laden in real life. We love the Big Bad, because facing
Let’s talk a bit about improving marketing ROI today. How do you improve your marketing ROI? First and foremost, decide whether the outcome you want to measure is financial. A non-financial outcome, by definition, has no ROI because ROI is a financial formula. For example, if your goal is to get elected to political office,
One of the most dangerous things about a consumer-focused material goods economy, from an environmental perspective, is that in order for you to have a sustainable business, you have to consume resources. Not only do you have to consume resources, you have to consume a lot of them. That’s at odds with the long-term environmental
There is such a thing as a foolproof way to win. There is no easy button for it. It requires you to act bravely, egolessly, and boldly. The foolproof way to win is to help everyone involved win. Here’s an example from earlier today. I was having a discussion with a friend about an intellectual
More than a few people have posted recently about opting out of Klout. Here are a couple of pieces that are worth your time to read: Read Liz Strauss on why Klout violates 3 important principles to her Read Martjin Linssen on how many people have de-Klouted and lack of trust Given some very well
Much has been made of various attempts at illustrating how distorted our sense of self-image is (especially for women’s self-image) by the trade media using programs like Photoshop. However, if you truly want to blow up someone’s preconceptions about how manipulated everything is, there’s no better way to do it than to do it yourself.
Lots of people want to make a little extra money, and affiliate marketing is one of the simplest (remember that simple != easy) ways to go about doing it. If you’re interested in adding some beer money to your bottom line, consider getting started in affiliate marketing. Here’s a step by step tutorial on getting
