Month: December 2011

  • Taglines and slogans that work

    Taglines and slogans can either give immediate clarity or total obscurity in just a few breaths. If you’re struggling to gain mindshare with prospective customers, something as simple as a slogan that actually makes sense can work wonders. What should a good slogan do? It should immediately and unequivocally convey what unique value you provide.

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  • 10 ideas for your monthly reboot

    Every month, I typically start with a few tweets to friends and followers asking if you’ve cleaned out your inbox. Generally, I like to say that if you haven’t read mail from the first of the previous month, just archive it now since you’re not getting to it. However, my monthly maintenance routine is slightly

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