How many times have you heard something like this? Direct mail is dead. Outbound marketing is dead. Email is dead. Podcasting is dead. MySpace is dead. If someone is shouting loudly that something is dead, that’s a good indicator to take a look at it. The ploy of claiming something is dead is typically shouted…
Much has been said about personal branding, about establishing an unmistakeable identity in the online and offline worlds. Some judge it to be essential, while others call it the height of narcissism. That said, there’s an overwhelming tide racing to the shore now that only things like personal branding can endure: a tide of enforced…
This post originally appeared in November, 2010 and was updated in September, 2013. Consider this simple number. As of this revision in 2013, I have about 69,000 followers on Twitter. You may express some sense of wonder at an audience of that size, but now consider this: Twitter has over 512 million registered users, 200…
[the5intro] #the5: @julien tells you why every business is a machine: https://bit.ly/crZeu6 #the5: @mashable: For Employees, Facebook Counts as Free Speech https://bit.ly/au02Gc #the5: @matthewebel tells America to stop waiting on Obama and fix your own damn economy: https://bit.ly/azQxXW #the5: @mitchjoel on becoming a better speaker: https://bit.ly/9h34mj #the5: @revenews: 10 Reasons SEO Didn’t Work For You…
The path to becoming exceptional is relatively simple to get started on. In a world that has generally accepted mediocrity, if not outright failure, finding a few parts of your business to improve that will push you past your competitors is simple. It starts with listening to yourself. Consider all of the complaints people have…
Every year at New England Warrior Camp, we have the opportunity to do tameshigiri, or live blade cutting. A bamboo mat is soaked in water, rolled up, and put on a pedestal. Martial practitioners then take a sharp sword and attempt to cut it in half. Learning how to perform a cut with a sword…
Is being a game changer all that important? Do you get to play at all if you declare that the rules should change to benefit you, or are you told to take your toys and go home while the big girls & boys play? Or is the game to be changed your game and the…
What’s the number one skill of the 21st century, the one thing that will make you incredibly successful? The will to focus. Focus itself is relatively easy. Turn off everything except the one task you need to be working on, and get it done. Power off your phone, shut off Twitter, etc. (unless of course…
Over on the Blue Sky Factory blog you’ll find a tutorial about how to set up Google Analytics to tell you when the best time to send an email is. The little note at the end is actually the biggest benefit of all: the method works for every marketing source, medium, and channel you have…
Grab the beverage of your choice, a quiet place to contemplate, the writing instrument of your choice (paper, pen, iPad, whatever), and ask yourself this very serious question. So serious it’s a deadly serious question, because the wrong answer might literally kill you. What price will you pay for success? What are you willing to…
