Warning: this content is older than 365 days. It may be out of date and no longer relevant.

Get out a sheet of paper, totally blank. Go sit by yourself somewhere, no technology anywhere nearby.

Now remember the most important visual marketing campaign you did this year so far. Maybe it was a flyer. Maybe it was an email campaign. Maybe it was a new web site design or redesign.

Draw it from memory on the page.

Class notes

Now go back to your computer and compare your drawing to the actual campaign.

  • Did you remember the calls to action?
  • Did you remember the design?
  • Did you remember the content?
  • Did you remember nothing at all except vague ideas?

If you were the manager of Old Spice, would you be able to sketch out Isaiah Mustafa in the bathroom wearing a towel?

If you are the CEO of your company, were you able to draw at least the homepage of your web site and its main call to action?

If you didn’t remember anything, then go back and figure out what you need to do to make your campaign more memorable, because if you can’t remember it, for sure your customers and prospects can’t.

Did you enjoy this blog post? If so, please subscribe right now!

Draw this 1 Draw this 2 Draw this 3

Get this and other great articles from the source at www.ChristopherSPenn.com! Want to take your conference or event to the next level? Book me to speak and get the same quality information on stage as you do on this blog.