Are you looking to hire a social media strategist? Take your social media strategist job description and replace the words social media with military.
Think about that for a second.
How silly would it look for the US Army to advertise for the position of Field Commander by saying:
Wanted: someone who can talk a lot, tweet, monitor the battlefield and comment about it, blog some, and help boost our overall reputation in the trenches.
Is it more likely that the US Army, if it advertised for a Field Commander, would have a job description that reads like:
Must be able to win battles with overwhelming force and create decisive victories.
What if you’re not sure what victory is in social media? You might be in trouble. A lot of trouble. Consider clarifying that before you hire someone.
Is social media strategy as clear cut as military strategy? It’d better be if you want to win anything.
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