Category: Video

  • Why Google’s AI Integration Strategy Is Beating OpenAI’s Model-First Approach

    OpenAI is declaring Code Red, but they’re boxed in. Literally. ChatGPT and similar products exist in a box that isn’t connected by default to anything. Anthropic wisely has cozied up hard to Microsoft, with MS Office documents as part of their native skills and connectors to everything they can possibly connect to. And Google… well,…

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  • How AI Is Replacing Template-Based Creators โ€“ And Why Your Job Might Be Next

    “If you do it with a template today, a machine does it without you tomorrow.” This was the warning I urged in my very first AI talk on stage at Social Media Marketing World in 2016, 9 years ago. Earlier today, Ruby King and I were discussing that Spotify’s charts are littered with AI-created music,…

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  • You Ask, I Answer: Stopping AI Americanisms?

    Summary In today's episode, I show you how to stop generative AI from using American spelling and culturalisms. Here's what this means for you. You can ensure your AI output maintains your specific regional linguistic identity. You'll also learn these concepts: why reasoning models improve accuracy, how positive prompting outperforms negative commands, and how checklist…

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  • You Ask, I Answer: Fixing AI Memory Loss?

    Summary In today's episode, I explain how to prevent AI models from losing context or memory during long conversations. Here's what this means for you. You can maintain highly accurate and relevant AI interactions by managing how you provide information to the model. You'll also learn these concepts: the limitations of the AI context window,…

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  • The Dark Side of AI: How Automation Could Leave Knowledge Workers as Poor as Farmers

    If farming automation allowed farmers to compress 4,200 hours of labor into 2 hours, increase yields 10x through loss reduction, and dramatically expand their farms’ production, why aren’t farmers rich? Well… there are a variety of reasons. They don’t own the means of production. The John Deere X9 1100 I mentioned in my last post…

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  • AI Is Doing Everything We Said It Never Wouldโ€”and Sooner Than You Thought

    Never is sooner than you think. “AI will never…” Make a decent ad? They’re in production. Make a hit song? Walk My Walk topped Spotify’s charts. Star in a film? Tilly Norwood would like a word with you. Betting on never, at least when it comes to AI, is probably not a sound choice. Back…

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  • Mind Readings: Stop Reinventing The Wheel With AI

    Summary In today's episode, I explain why you should avoid using generative AI to solve deterministic problems that already have efficient, purpose-built solutions. Here's what this means for you. You will save computational resources and achieve more consistent results by matching the right tool to the right task. You'll also learn these concepts: the distinction…

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  • Never Run Out of LinkedIn Content Ideas Again: A Simple AI-Powered Strategy

    “I don’t know what to post on LinkedIn!” Just from your phone alone: Turn on screen recording. Choose a hashtag for your topic. Swipe through 30 seconds of your feed. Save the video and open it in the genAI tool of your choice, like Google Gemini. Have it transcribe all the posts you swiped through.…

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  • Why Passive Voice Kills Clarity and How AI Can Save Your Writing

    Passive voice is the enemy of clarity. I was reading a report recently that was loaded to the brim with passive voice writing. “The video content was loaded to the channel. The analytics are suggesting that X might be the best place for us to create content.” Passive voice, for those who don’t remember English…

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  • Unlocking Disney-Level Event Success: Why MAICON’s Small Touches Create Magic

    The very best events function a lot like Disney World. If you’ve never been to Disney World, it’s a case study in people engineering, in behavioral engineering. Disney invests crazy amounts of time, effort, and money to steer hordes of people around a relatively small area and ensure they have a satisfactory (and profitable) experience.…

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