Jon asks, “What, if any, will be the number one,”blow your socks off," marketing trend for 2019? If nothing comes to mind, what existing technology or tactic will see major growth in 2019? What is going to fade away in the coming year? What book(s) or blogs would you say will be must reads to…
I’m pleased to share the brand new, data-driven 2019 Marketing Trends Report from Trust Insights. Unlike other trends reports and forecasts which are purely qualitative in nature or just vendor promotions, this report looks at 3,627 popular marketing searches and forecasts them, using machine learning, over the next 52 weeks to determine what’s going to…
In the last day, I’ve received no fewer than 8 inquiries asking for quotes for 2019 trend roundups. So, in the interests of efficiency, here’s my take on 2019 trends using data from Trust Insights. Stay tuned – we’ll be releasing a full report very soon. In the meantime, watch this video and please feel…
Stephanie asks, “What are the marketing trends you’ve got your eye on for 2019?” I’ve got my eye on a few trends for 2019; stay tuned for a much more in-depth look in a couple of weeks from Trust Insights (with full data). For now, watch the video to learn which three I’m paying most…
LinkedIn released its most valuable skills of 2018 list, based on job listings on the service. Let’s take a look at the overall list: Cloud and Distributed Computing Statistical Analysis and Data Mining Middleware and Integration Software Web Architecture and Development Framework User Interface Design Software Revision Control Systems Data Presentation SEO/SEM Marketing Mobile Development…
Old SEO is dead. What is old SEO? SEO driven by simple tactical tricks such as keyword stuffing, exact match domains, and a relentless focus on exact keywords. For example, in the old SEO world, marketers seeking to promote a coffee shop in Boston would have bought up domains like BostonCoffeeShop.com, Boston-Coffee-Shop.com, etc. They would…
Where do you find you’re having more conversations today? In public forums like Twitter? Or do you find you’re having the majority of your conversations in private settings: Facebook groups Slack WhatsApp Google chat MMS/group texts If you said the latter, you wouldn’t be alone. In fact, you’d be in a significant majority – a…
Let’s look back at the past year. What social networks flourished? What social networks struggled for relevance? The uncomfortable reality is that with very few exceptions – Snapchat being one of them – anything that was not part of the Facebook ecosystem struggled to retain the membership and interest it already had. Examine the landscape:…
Siri. Cortana. Alexa. Google Assistant. Chances are you or someone you know has interacted with at least one of these screenless assistants in the last year. During the 2016 Black Friday sales, the Echo Dot (an Alexa screenless device) was the most popular gadget of the season. Screenless devices such as smartphone assistants, smart speakers,…
I’ve had the pleasure of attending and speaking at the MarTech SF conference this week. What’s on the minds of marketing technologists and companies? What’s hot at MarTech SF 2016? Three things: predictive, machine learning, and customer journeys. Predictive is the buzzword of the event. Everything and everyone is offering a predictive solution, from predictive…
