by Christopher S Penn | Jan 23, 2017 | Facebook, Marketing, Marketing Technology, Social media, Social networks, Trends, Twitter
Let’s look back at the past year. What social networks flourished? What social networks struggled for relevance? The uncomfortable reality is that with very few exceptions – Snapchat being one of them – anything that was not part of the Facebook...
by Christopher S Penn | Jan 20, 2017 | Marketing, Marketing Technology, Strategy, Trends
Siri. Cortana. Alexa. Google Assistant. Chances are you or someone you know has interacted with at least one of these screenless assistants in the last year. During the 2016 Black Friday sales, the Echo Dot (an Alexa screenless device) was the most popular gadget of...
by Christopher S Penn | Mar 22, 2016 | Marketing, Marketing Technology, Strategy, Trends
I’ve had the pleasure of attending and speaking at the MarTech SF conference this week. What’s on the minds of marketing technologists and companies? What’s hot at MarTech SF 2016? Three things: predictive, machine learning, and customer journeys....