by Christopher S Penn | Dec 14, 2018 | Data Science, Marketing, Strategy, Trends
I’m pleased to share the brand new, data-driven 2019 Marketing Trends Report from Trust Insights. Unlike other trends reports and forecasts which are purely qualitative in nature or just vendor promotions, this report looks at 3,627 popular marketing searches...
by Christopher S Penn | Dec 11, 2018 | Marketing, Strategy, Trends
In the last day, I’ve received no fewer than 8 inquiries asking for quotes for 2019 trend roundups. So, in the interests of efficiency, here’s my take on 2019 trends using data from Trust Insights. Stay tuned – we’ll be releasing a full report...
by Christopher S Penn | Nov 19, 2018 | Marketing, Strategy, Trends
Stephanie asks, “What are the marketing trends you’ve got your eye on for 2019?” I’ve got my eye on a few trends for 2019; stay tuned for a much more in-depth look in a couple of weeks from Trust Insights (with full data). For now, watch the...
by Christopher S Penn | Jan 9, 2018 | Artificial Intelligence, AI, Careers, Machine Learning, Marketing, Marketing automation, Marketing Technology, Trends
LinkedIn released its most valuable skills of 2018 list, based on job listings on the service. Let’s take a look at the overall list: Cloud and Distributed Computing Statistical Analysis and Data Mining Middleware and Integration Software Web Architecture and...
by Christopher S Penn | Jan 27, 2017 | Marketing, Marketing Technology, search engine optimization, SEO, Trends
Old SEO is dead. What is old SEO? SEO driven by simple tactical tricks such as keyword stuffing, exact match domains, and a relentless focus on exact keywords. For example, in the old SEO world, marketers seeking to promote a coffee shop in Boston would have bought up...
by Christopher S Penn | Jan 25, 2017 | Marketing, Social media, Social networks, Strategy, Trends
Where do you find you’re having more conversations today? In public forums like Twitter? Or do you find you’re having the majority of your conversations in private settings: Facebook groups Slack WhatsApp Google chat MMS/group texts If you said the latter, you...