Anastasia asks, “Is it possible to create a trend? What does it take to make a trend stick?” If we accept that a trend requires a sustained change in our data over time that’s statistically provable, then we need to create the underpinnings of that change. Creating a trend that’s net new is extremely expensive…
Summary In today's episode, I explore whether marketers can truly manufacture a trend and what it really takes to make one stick. Here's what this means for you. You'll find that piggybacking on an existing trend and putting your own spin on it is almost always faster and cheaper than inventing something brand new. You'll…
Sandeep asks, “How do you stay aware of new marketing trends?” The answer here is straightforward: your communities. The communities you belong to will lead you to what’s new, especially in private communities where members aren’t being blitzed by spam and ads all the time, like Discord and Slack. Join a handful, show up, and…
Summary In today's episode, I break down a four-part framework for deciding whether a new marketing trend is worth pursuing for your business. Here's what this means for you. You will stop chasing shiny tactics that don't fit and start investing only in channels where your brand can genuinely win. You'll also learn these concepts:…
Summary In today's episode, I break down the difference between a trend, a tactic, and a strategy while showing how statistical tests reveal real trends in marketing data. Here's what this means for you. You'll stop guessing which platforms and channels deserve your investment and start basing decisions on measurable sustained change. You'll also learn…
Summary In today's episode, I walk through three exciting AI trends and three worrying trends shaping marketing data science in 2020. Here's what this means for you. You get a clear-eyed view of where machine learning is gaining power and where it poses real risks. You'll also learn these concepts: how natural language processing and…
Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through just a little of the data to see why markets are behaving as they…
Summary In today's episode, I walk through the advanced SEO trends powered by machine learning that help dominate search results and generate revenue. Here's what this means for you. You gain a practical roadmap for using predictive analytics, multilingual models, and natural language questions to outpace competitors heading into the next year. You'll also learn…
Jon asks, “What, if any, will be the number one,”blow your socks off," marketing trend for 2019? If nothing comes to mind, what existing technology or tactic will see major growth in 2019? What is going to fade away in the coming year? What book(s) or blogs would you say will be must reads to…
