Summary In today's episode, I break down how subject matter experts can customize their presentations for wildly different audiences without losing their core message. Here's what this means for you. You'll gain a repeatable approach that turns every talk into a relevant, audience-specific experience instead of a recycled script. You'll also learn these concepts: the…
Cathy asks, “How do you grow a personal brand without talking too much about yourself?” Absolutely. One of my martial arts teachers, Stephen K. Hayes, says very succinctly to focus on the work. You are the conduit for the work; make that your focus. Can’t see anything? Watch it on YouTube here. Listen to the…
Summary In today's episode, I explain how to grow a personal brand without turning every speaking opportunity into a self-serving commercial. Here's what this means for you. You learn to become a conduit for the work rather than the center of attention, which paradoxically builds more trust and attracts more business than constant self-promotion. You'll…
As I was recording a session for an upcoming virtual conference today, Ann Handley whispered in my ear. Not literally. We’re all sheltering in place. Ann said in one of her many talks on email marketing that when you write an email newsletter, no matter how many subscribers are on your list, only one person…
Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of a conference really is about establishing brand and credibility in front of a crowd. So, where…
Summary In today's episode, I break down how to prepare for client meetings when presenting deliverables, including strategies for note-taking, rehearsing, and anticipating tough questions. Here's what this means for you. You'll gain a repeatable framework for walking into any client presentation with confidence, clarity, and ready answers. You'll also learn these concepts: how staying…
Summary In today's episode, I walk through the exact video and audio equipment loadout I use to videotape my speaking engagements at conferences and venues. Here's what this means for you. You'll get a field-tested, modular kit you can build piece by piece so you're ready to record anywhere from a hotel ballroom to a…
Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a smartphone with a decent camera. For the latter, here’s what…
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging, and educational. So how do you make a marketing conference workshop more engaging? Engagement…
