Summary In today's episode, I challenge the idea that brand voice exists as a coherent entity and explore why most corporate brand voices end up sounding watered down. Here's what this means for you. You gain a sharper framework for cutting through committee-speak by empowering specific people to speak authentically for your organization. You'll also…
Summary In today's episode, I explore the responsibility that comes with having a platform and using your voice for important issues beyond just selling products. Here's what this means for you. You'll see why speaking up on issues you care about isn't only morally right but also aligns with your own self-interest and your business…
Summary In today's episode, I sit down with marketing analyst Chris Penn to walk through the five songs plus a guilty pleasure that make up the fabric of his life. Here's what this means for you. You'll gain a powerful framework for using music as a psychological toolkit, rooted in Buddhist archetypes, to reset your…
Summary In today's episode, I explore what it takes to deliver real value as a speaker at both in-person and virtual events, drawing on lessons from data science, marketing, and event logistics. Here's what this means for you. You walk away with a sharper lens for evaluating events, choosing speaking opportunities, and adapting your delivery…
One of the constant questions about thought leadership and public speaking, especially when you’re speaking on behalf of a brand or company, is how do you measure the impact? How do you know when your public speaking is delivering any kind of benefit? There are several ways to quantify the impact of public speaking; let’s…
Shannon asks, "Are there identifiable website trends / metrics for speakers? I did some analysis on my website traffic for the last three years… can I trust the historical data and try to replicate it to increase my number of incoming leads?" As a fellow public speaker, you absolutely CANNOT build forecasts with any data…
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of your public speaking page? Though it may…
David recently asked, “Would you be able to share some advice on how I can get started speaking about digital marketing strategy?” This is a great question with a clear, defined process. Preparing to Speak Publicly First, we must have something worth speaking about. A great speaking career begins with a clear, powerful presentation about a…
One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate questions: How much value do we bring to the event? (from…
Cathy asks, Can an in-person talk be adapted for a digital experience? What skills are different for virtual presentations? In a room, you are addressing one to many. In a digital/virtual environment, you are addressing one to one. For the most part, on the other end of a connection there won’t be a dozen people.…
