Category: Speaking

  • How to Clearly Define Beginner, Intermediate, Advanced, and Expert Levels in AI (And Why It Matters)

    Beginner. Intermediate. Advanced. Expert. Ever been to a conference or checked out conference session descriptions and seen these tags on sessions? How do you know whether it’s right for you or not? I’ve been to beginner sessions that went way over the heads of the people in the room. I’ve been to advanced and expert…

    Continue reading →

  • Why Taking Credit for Someone Else’s Work Kills Your Credibility

    dusts off ranty pants One of the enduring issues people have working with and around me is that I cast a very long shadow. I’ve been online and actively making stuff for more than 30 years, from my first website in 1994 to today. But one of the things I hate most is when someone…

    Continue reading →

  • Mind Readings: Events That Don’t Pay Speakers

    Summary In today's episode, I break down why events that charge thousands in tickets and sponsorships but refuse to pay speakers undermine their own success. Here's what this means for you. You discover the business logic behind compensating speakers and how it directly impacts the quality of events you attend. You'll also learn these concepts:…

    Continue reading →

  • Why You Should Book Christopher Penn As Your Next Keynote Speaker

    Summary In today's episode, I walk through how I deliver customized AI keynotes and workshops that make your conference the must-attend event of the year. Here's what this means for you. You get a fresh, tailored presentation packed with actionable resources instead of a canned stale talk your attendees will forget by lunch. You'll also…

    Continue reading →

  • So What? How to become a public speaker

    Summary In today's episode, I walk through how to break into public speaking as a marketing analytics professional alongside experienced co-hosts. Here's what this means for you. You gain a practical roadmap for going from no audience to landing stages without needing celebrity status. You'll also learn these concepts: how event organizers view speakers as…

    Continue reading →

  • Blatant Sales Pitch: Bring My AI Talk To Your Company!

    Summary In today's episode, I pitch my customized speaking services on large language models and generative AI for companies. Here's what this means for you. You get a tailored deep-dive into AI concepts specific to your industry with dedicated time for your team's private questions. You'll also learn these concepts: how a 35-minute conference keynote…

    Continue reading →

  • You Ask, I Answer: Helping People Remember When You’re Speaking?

    Bobby asks, “How do I help people remember what I’m presenting when I’m speaking?” To help people remember what you’re presenting, try to reduce cognitive load as much as possible. This means keeping your slides clean and simple, providing captions, and not overwhelming your audience with too much information at once. You can also try…

    Continue reading →

  • Mind Readings: What Does Intermediate Mean?

    Summary In today's episode, I explain why the labels beginner, intermediate, and advanced are useless for conference sessions and what to use in their place. Here's what this means for you. You'll be able to find sessions that match your knowledge level and stop wasting time on talks that turn out to be too easy…

    Continue reading →

  • Mind Readings: What Exactly is a Brand Voice?

    Summary In today's episode, I challenge the idea that brand voice exists as a coherent entity and explore why most corporate brand voices end up sounding watered down. Here's what this means for you. You gain a sharper framework for cutting through committee-speak by empowering specific people to speak authentically for your organization. You'll also…

    Continue reading →

  • Mind Readings: Great Power and Great Responsibility

    Summary In today's episode, I explore the responsibility that comes with having a platform and using your voice for important issues beyond just selling products. Here's what this means for you. You'll see why speaking up on issues you care about isn't only morally right but also aligns with your own self-interest and your business…

    Continue reading →