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Christopher S Penn
Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We have to be clear on that first, and then start doing some social media data…
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Christopher S Penn
Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most out of the show requires some advance preparation.…
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Christopher S Penn
Jeremy asks, “I’m curious to know your thoughts about Tik Tok. Are there marketing opportunities there for brands or will that end up killing the platform?” As with any social media platform, it depends on your goals and your audience. For some, Tiktok is a slam dunk. For others, it’s utterly senseless. The key question…
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Christopher S Penn
Rachel asks, “I’m working with a new client in the wines and spirits industry. Currently, they are following everyone under the sun (Justin Bieber, Complex, KKW etc). Who would you recommend they do follow? For example, because they are a cocktail mix brand, they are following the liquor brands that people mix their product with.”…
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Christopher S Penn
Taryn asks, “What do you/your company post on company social media? Do you share client work and updates? BTS & company culture of the agency to appeal to new hires? A mix of both?” It depends – each channel is different, each audience is different. Setting clear purpose and intent makes a big difference about…
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Christopher S Penn
Jessica asks, “What are good objectives for your community management team (outside of response time)?” Community management’s goal is loyalty and evangelism – trust and word of mouth. To the extent you can, measure those outcomes. A great community should bring new organic growth, and should have strong retention rates. Depending on the software you…
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Christopher S Penn
Annica asks, “What sort of goals should we be setting for social media in 2020?” Depending on how you use social media – for marketing, sales, customer service, etc. – will govern what kind of goals you set. For marketing, the simplest goals are to forecast, by channel, what the likely traffic is going to…
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Christopher S Penn
Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there has to be some demonstrable business impact, and other metrics may be more…
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Christopher S Penn
Darlene asks, “How have you adapted to the fading utility of Facebook? I’m sure we’ve all shifted energy and dollars into other social networks, but what’s been really worthwhile for you, regardless of your industry?” At the end of the day, I focus on what I own and control to the best of my ability.…
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Christopher S Penn
Clifton asks, “Does anyone know how to calculate the media value for a post on Reddit?” This question leads towards the metric that won’t die: ad value equivalency (or cost equivalence). AVE makes the assumption that if a post performs organically, then its performance should be benchmarked against what you would have paid for the…
