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Summary In today's episode, I explore whether YouTube and Reddit are social networks by applying Metcalfe's Law to define what social media really means. Here's what this means for you. You gain a much broader view of social media that reveals dozens of untapped niche communities where your target audience already gathers. You'll also learn…
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Summary In today's episode, I walk through how to analyze Twitter data around the #plandemic conspiracy theory to identify bots and map network influence. Here's what this means for you. You gain a practical method for detecting whether bot networks artificially amplify a trending topic. You'll also learn these concepts: how to pull tweets with…
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Christopher S Penn
Mike asks, “What is one thing every new Social Media Manager should know?” There’s a very long list here, but everything starts with your playbook. What is acceptable? What is not? What are the brand guidelines? How do you handle the many different situations you’ll face? Refer to this list for effective community management on…
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Christopher S Penn
Sophia asks, “If a brand new nonprofit approached you and said: ‘I want 5,000 Facebook likes, 1,000 followers on Instagram, and 1,000 followers on Twitter, all by the end of the year.’ What would you quote them, or tell them?” I’d ask them what their actual business goal is. A few years ago, my oldest…
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Christopher S Penn
Lindsay asks, “Does anyone repost content from a year ago on social media? Like “one year ago today” – has this been successful?” Reposting and recycling content is a fine idea as long as the original content performed well, or circumstances have changed that would make the old content do better now. Look at 3…
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Christopher S Penn
Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day average: 0.01% growth Change: -95% Data source: Crowdtangle and TrustInsights.ai compiled lists of…
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Christopher S Penn
Talissa asks, “With all this COVID19 chatter and the election year, are Facebook’s metrics going to plummet even lower than usual?” We’re seeing the opposite at Trust Insights. For 3,200 brand pages we monitor, we’re seeing increased activity as people start social distancing and other measures recommended by the authorities. View times and engagements will…
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Christopher S Penn
Belle asks, “I’ve always picked up from you guys something along the lines of ‘don’t build on other peoples land’ and ‘work on building your email lists’ which all make sense if other platforms disappeared you still have your contacts and I’ve lived by it. But now you seem to be promoting building on Slack,…
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Christopher S Penn
A recap of a key idea from day 2 of Social Media Marketing World 2020: how are we using social media data in places other than social media? I answer a question asked of me yesterday about doing small business and local business marketing with social data, but offline to reach new audiences. Can’t see…
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Christopher S Penn
A look back at the first day of Social Media Marketing World and a key takeaway for how you think about social media. If you’re not using Metcalfe’s Law to decide what is and isn’t social media, consider adopting its usage today. Social media is anything that uses Metcalfe’s network effect. Every user provides additional…
