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Christopher S Penn
Erika asks, “How do you find your ideal audience on Twitter?” Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on any topic. Watch the video for an example. Can’t see anything? Watch it…
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Christopher S Penn
Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your choice, extract the data and look at the…
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Christopher S Penn
Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but it’s something you have to test for yourself. Can’t see anything? Watch it…
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Christopher S Penn
Kat asks, “we hear all the time that when a company has a public misstep, that they will face impact them negatively, but there’s never been any type of relevant study that dives into this topic of social/digital reviews and brand impact/stock price/revenue. Have you seen anything?” The challenge with using any public form of…
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Christopher S Penn
Linda asks, “Other than a standard “search” operation to identify groups, does anyone know of a more efficient way to find groups geared towards a specific audience?” Search and asking are the two most impactful methods. For search, there are specific tricks to look with using jargon. For example, if you’re targeting financial aid professionals,…
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Christopher S Penn
Joanna asks, “In your investigation of automated accounts on Twitter, how do you define a bot?” This is an important question because very often, we will take for granted what a software package’s definitions are. The ONLY way to know what a definition is when it comes to a software model is to look in…
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Christopher S Penn
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing social media audiences is difficult, but…
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Christopher S Penn
Kristi asks, “What slang does your brand use on social media? Any you avoid?” Slang is an interesting challenge, because often it’s not just generational, it’s also contextual to a specific group of people. Why would you use it? To relate better to your audience? If that’s something you want to do, and it’s appropriate…
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Christopher S Penn
Jess asks, “What’s your best advice for running follower campaigns on Facebook & LinkedIn?” Don’t. Here’s why: all social networks compute engagement by roughly the same measure: number of people who see your content versus the number of people who engage with it. The more people who see it and don’t engage, the lower your…
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Christopher S Penn
Michael asks, “Do you consider YouTube and/or Reddit to be a social media platform? Why?” A social media platform, or a social network, is a content hub where the value is subject to Metcalfe’s network effect. If the value increases with every new user, then it’s a social network. By this definition, these are social…
