You Ask, I Answer: What is a Social Media Platform?

Michael asks, “Do you consider YouTube and/or Reddit to be a social media platform? Why?”

A social media platform, or a social network, is a content hub where the value is subject to Metcalfe’s network effect. If the value increases with every new user, then it’s a social network. By this definition, these are social networks. Metcalfe’s Law is the defining feature of social networks. If you adopt this definition of social media, then the number of social networks available to you are in the thousands, and business opportunities wait for you at every turn.

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You Ask, I Answer: What is a Social Media Platform?
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