You Ask, I Answer: What is a Social Media Platform?

Michael asks, “Do you consider YouTube and/or Reddit to be a social media platform? Why?”

A social media platform, or a social network, is a content hub where the value is subject to Metcalfe’s network effect. If the value increases with every new user, then it’s a social network. By this definition, these are social networks. Metcalfe’s Law is the defining feature of social networks. If you adopt this definition of social media, then the number of social networks available to you are in the thousands, and business opportunities wait for you at every turn.

Join Analytics for Marketers here.

Can’t see anything? Watch it on YouTube here.

Listen to the audio here:

Download the MP3 audio here.

Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.

Pin It on Pinterest

Shares
Share This