You Ask, I Answer: Analytics and Social Media Marketing Strategy
Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of...You Ask, I Answer: Best Social Media Listening Tools?
Hannah asks, “What do you recommend for the best social media listening tools?” The tool is dependent on the use-case. I have a suite of tools I use depending on what the need is. – For your own stuff: Agorapulse – For a list of known...You Ask, I Answer: Instagram Business Profile Reach?
Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear...You Ask, I Answer: Using SEO Data for Social Media?
Emma asks, “How can you use SEO data for social media?” In this video walkthrough, we’ll examine two different types of keyword analysis to show how SEO data can guide social media content creation, focusing on a landscape analysis and a keyword...You Ask, I Answer: Large Event Monitoring?
John asks, “What data would you be looking at about the Super Bowl and marketing?” First, a bit of clarity: the NFL highly regulates all of the branding around the event and has an army of lawyers that hit harder than Elandon Roberts. So, monitoring around...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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