by Christopher S Penn | Oct 21, 2021 | Marketing, Marketing Technology, Social media, Social networks
Leah asks, “Is social listening useful beyond Twitter?” This is an interesting and important question. Social listening platforms vastly overindex on Twitter not because it’s a great social network, but because it’s the last major social...
by Christopher S Penn | Oct 8, 2021 | analytics, Marketing, Marketing Data Science, Marketing Technology, Metrics, Social media, Social networks, Strategy
One of the most common questions asked in social media marketing is, “What’s the best tool for analyzing and reporting your social media marketing?” This is a sensible question; after all, if you can’t measure something, you can’t manage...
by Christopher S Penn | Sep 13, 2021 | Marketing Data Science, Instagram, Marketing, Social media, Social networks
One of the lessons the pandemic has reinforced is to be an active, questioning reader of data presented as fact in articles and news. Not in the crazy, conspiracy-theorist “do your own research” in which you hunt down articles that only support your point...
by Christopher S Penn | Mar 25, 2021 | Marketing, Sales, Social media, Social networks
Jenna asks, “What’s a tactic you’ve used on social media that has boosted product sales the most?” Three things work on social media for me to drive product sales. None is actually selling something on social channels themselves. Before we...
by Christopher S Penn | Feb 17, 2021 | Marketing, Marketing Data Science, Social media, Social networks
Jen asks, “How important are conversations to social media goals?” It depends on the goal, and it depends on how conversations advance that goal. For example, if raw engagement is a goal, conversations with people – especially in public social media...
by Christopher S Penn | Feb 8, 2021 | Marketing, Education, Professional Development, Social media, Social networks
A friend recently asked what sorts of great B2B content marketing stuff I’ve read lately that I could recommend and I realized… I haven’t read any in a really long time. Not because there isn’t any to be had per se, but because who and what I read has diverged...