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Christopher S Penn
Tim asks, “Any tips for convincing a small business that they need to pay for social listening, Not just posting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…
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Christopher S Penn
Jamie asks, “How do I rebuild our social media channels, since we’re changing who our target audience is?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for…
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Christopher S Penn
Ann asks, “Should brands still be on social media?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode,…
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Christopher S Penn
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
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Christopher S Penn
Alessandra asks, “What do you want to see in social media guidance for new marketing professionals?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips.…
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Christopher S Penn
Norbert asks, “What are the most important things when developing a social media communication strategy?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
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Christopher S Penn
We all know the overt danger of social media as the highlight reel of our lives – comparing our whole lives to other people’s highlights and wins. But there’s a hidden danger of the highlight reel that can cause immense harm. Learn what to do about it. Can’t see anything? Watch it on YouTube here.…
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Christopher S Penn
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen journalism Of these, the differences between old media, new media, and social media are probably…
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Christopher S Penn
Leah asks, “Is social listening useful beyond Twitter?” This is an interesting and important question. Social listening platforms vastly overindex on Twitter not because it’s a great social network, but because it’s the last major social network that shares its data so freely. Every other platform has locked down its data to third parties, and…
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Christopher S Penn
One of the most common questions asked in social media marketing is, “What’s the best tool for analyzing and reporting your social media marketing?” This is a sensible question; after all, if you can’t measure something, you can’t manage it. That’s business common sense 101. So, the next logical question is, what outcome are you…
