It IS A Numbers Game – Thinking About What Numbers Actually Matter Jeff Pulver asked me to speak at Social Media Jungle: Boston and gave this intriguing guideline: At Social Media Jungle, our discussion leaders will be presenting their talk as if they were sharing a blog post. And the people in the room will…
Money as trust I heard an interesting comment made during Davos (I wasn’t there, but was listening to Bloomberg Surveillance) about the economic situation. One Davos participant said that it’s all a matter of trust. He hit the nail right on the head. Everything that you see happening right now is about trust, because trust…
In reading the latest “controversy” in social media about Burger King’s ad agency tweeting on behalf of the client and the furor over authenticity and transparency, I came to this conclusion: Burger King needs a new agency. If you haven’t been following along, here’s the very short summary. CP+B is the agency in question tweeting…
Social media for business is unquestionably a hot topic in the current environment. Lots of folks want to know how it can help their business, make them some money, or reduce costs, and to a degree, social media can do all that. That said, a real stealth play for social media is using its shiny…
I’ve been watching our economy since starting the Financial Aid Podcast 3 1/2 years ago. In that time, I’ve seen the first cracks form in it, spreading and ultimately bringing us to where we are today. A few folks have used the labels visionary or seer, which is most kind of them. Here’s what I…
Social Media Dashboard – Bloomberg for Social Media This morning started off thinking about Bloomberg’s wonderful but hideously expensive terminal, and how it gives you insight and also a dashboard to instantly know what’s going on in the markets. I thought, wouldn’t it be interesting to have a Bloomberg for social media? Sure enough, a…
I’ve been reading some very insightful comments about PodCamp Boston 3 over the past few days, and this one from Chris Cavallari really stuck out. I especially liked this: In my talks with other podcampers, one of the issues that came out of PCB3 was the desire to actually create something at Podcamp. At this…
The most dangerous part of social media is this: you don’t have to see, hear, or participate in anything you don’t agree with. You have total choice. You have millions of podcasts, millions of blogs, billions of web pages. You have the option to subscribe to only the things you agree with, only the points…
Lots of folks like to hate on MySpace. Sure, it has a web design that makes you cry sometimes. Sure, profiles can be ugly as sin and crash your browser. But guess what? In addition to 300 million+ profiles, 110 million+ active users, and new data portability initiatives, MySpace has a messaging system. You may…
LinkedIn. Love it or hate it, it’s prominent, it’s a social network, and it lets you post URLs to your profile… except that they’re naked URLs, with no link text to help you in your search efforts, right? Nope. Now you can. Go to LinkedIn, make sure you have a public profile set up with…
