“I would do this for free, but I make you pay so that you understand the value of what you are getting.” – Mike Lipkin via Mitch Joel C.C. Chapman had a great podcast the other day about valuing yourself and your time as an influencer, particularly in social media. I wanted to build off…
What makes someone a success? Is it luck? Opportunity? Hard work? Maybe. Maybe to all of the above. Maybe to a little of this, a little of that. I envision success as a combination of factors. For example, there are some who argue that circumstances, the family you’re born into, even the generation you’re born…
Simple and easy way to show some love for people who mention you: 1. Go to search.twitter.com and type in your Twitter handle with the @ sign. 2. For profiles you haven’t visited recently (blue links), control-click (on PCs) or command-click (on Macs) to open each profile in a new tab. 3. Swap through each…
A Week With A View There’s an impressive amount of photography on Flickr. There are some amazing photos on there from amateur and professional photographers. Here’s a blogging exercise I’d like you to try this coming week. Find a beautiful photo licensed for Creative Commons use, a moving photo, a stunning, stirring photo each day…
What’s next? There has never been a more repeated question in all of marketing, and there has never been a time that question has been asked more frequently than now. Marketing, like so many other industries, has had its world turned upside down in the last decade. Marketing executives’ heads are spinning at such a…
Here’s another serious topic for discussion: how do you, in social media, reconcile openness and secrecy? Let me give you an example from World of Warcraft. One of the side parts of the game (a very big side part for me) is the in-game economy. You make gold by creating stuff, by killing stuff, or…
I have a serious question for everyone who’s not in the country of Iran but is participating in the various Iran memes floating around the social media world, such as changing your location or making your avatar green. I want to hear your thoughts and debate on this. How does something like changing your avatar…
Thousands of followers on Twitter. Klout Score of 99.99999. Blog/PR/Twitter/Facebook/etc. Grader ranks you in the top X on the network of your choice. All of these sound familiar, right? All of these sound wonderful, showcase your social media expertise, innovation, thought leadership, cutting edge, leading, luminary status. Fine and good. How much power do you…
I’m reluctant to plug any one set of people on Twitter’s #followfriday only because I’d have to broadcast hundreds of Tweets for all the interesting people and what they do. Rather than do that, here’s a compendium of #followfriday tips that you can use to find the conversations you want to participate in. 1. Sync…
We banter a lot in discussions about social media and the various applications of it. Twitter, for good or ill, has come to dominate a lot of people’s thinking about what social media is, despite it being only a small piece of the puzzle. That said, Twitter does a great job of encouraging brevity with…
