As a follow up to my previous post on welcome popups, some folks mentioned a few concerns and questions.
- I don’t want to be a douchebag and slap people with a popup all the time.
- I don’t want to be a douchebag and put popups everywhere on my blog.
- I hate popups.
- What popup software are you using?
Let’s address these four areas.
1. I don’t want to be a douchebag and slap people with a popup all the time.
Don’t. Most popup software lets you specify intervals. For example, with the software I use, I can specify not to show it for another 30 days as long as your browser allows me to set a cookie. No cookies permitted? You’re getting popups.
Depending on the software you choose, you can pick options like show the popup just for the first X visits. You can also set the timing so that someone doesn’t see the popup for X seconds. If you look in your Google Analytics for average time on page and set the popup to 75% of that, you’ll hit someone just before they’re ready to leave, thus ensuring they enjoy your content first:
2. I don’t want to be a douchebag and put popups everywhere on my blog.
Don’t. Depending on the software you choose, you can select which pages of your site you want to selectively show the popup on. For example, if you suspect that some of your traffic from social media is a little more ADHD than the average organic SEO visitor, you can identify in Google Analytics which pages that traffic hits the most, then program your popup just to show on those pages.
If you realize that Twitter traffic isn’t converting at all but Facebook traffic is on your site without the assistance of a popup, then just identify the Twitter-specific pages and grab Twitter people with an attention-getting popup while leaving Facebook people alone to convert in peace and quiet.
3. I hate popups.
So don’t use them. Just don’t ask for the results they deliver. Make sure you subscribe to my blog via RSS, too, so you never see them.
4. What popup software are you using?
I paid for and use WP Super Popup. I’m also an affiliate of it because I love its flexibility. Granted, I don’t use many of the options because I want my popups to be shown as much as possible within reason, but the software supports everything I discussed above.
Like any marketing tool, popups can be very effective if you use them well. If you use them poorly, they’ll perform like any other poorly-used marketing tool. Test out different things and see what works for you.
You might also enjoy:
- How To Break Down Marketing KPIs
- Six Types of Marketing Demand Generation
- How to Think About Conversion Efficiency in Content Marketing
- AI for Marketers, Third Edition, Available Now!
- Google Analytics: A Content Marketing Engagement Test
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