Rand Fishkin of Moz wrote a fascinating Whiteboard Friday article recently, making the claim that except for the top 10% of content producers, social media sharing appears to have no impact on SEO. Go read the article first.
This struck me as a very broad claim. I wanted to see how I might find that out for my site. As with so many things in digital marketing, your mileage may vary, and I felt instinctively certain that my experience is different from the aggregate.
Using one of the many SEO tools at my disposal thanks to SHIFT Communications’ data-driven marketing technology toolkit, I took a look at my website’s inbound links vs. social shares. I did a Spearman regression with Rand’s hypothesis that there should be absolutely no correlation between social shares and inbound links.
What did I find?
Above, we see a modest positive correlation between social shares and referring domains (which are the domains that contain inbound links to my site). While it’s not amazing, it’s also not zero.
I even took a look at Rand’s own site, Moz.com (and Rand, that link with equity is on the house):
Above, an R value of 0.445 with a p value less than 0.001 is far from no correlation. In fact, it’s a moderately strong correlation.
What we’ve proven is that the aggregate statement “social has no bearing on inbound links” is an extremely broad statement. As with anything in metrics, analytics, and statistics, there is no substitute for doing your own work, with your own data, and analyzing for yourself. You can start with a hypothesis derived from a broad, aggregate statement, but do not make the fatal mistake of assuming the aggregate whole also represents your business. You’ll drive your business into the ground.
You might also enjoy:
- The Basic Truth of Mental Health
- How to Measure the Marketing Impact of Public Speaking
- Retiring Old Email Marketing Strategies
- Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs
- Transformer les personnes, les processus et la technologie - Christopher S. Penn - Conférencier principal sur la science des données marketing
Want to read more like this from Christopher Penn? Get updates here:
 Get your copy of AI For Marketers |
If you’re keen on expanding your business across various geographic locations – but not including real estate agent email list in your overall advertising campaign – then you are certainly missing out on a very important slice of the action. These days, more people rely on email than ever; by employing a topnotch real estate agent email list strategy, you can reach even greater number of prospective customers. Going about it the “old-fashioned way” – i.e., by sending out one message after another – is a pointless endeavor. You need exceptional real estate agent email list software to get the job done in the quickest and most efficient way possible