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Christopher S Penn
Emilio Murphy asked, @cspenn what seems to be the consensus about social media posting on public holidays? People are home but are they on their devices? — Emilio Murphy (@emiliomurphy_) Instinct says yes, of course, but instinct isn’t data. So what might we look at? First, let’s get a sense of whether people are using…
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Christopher S Penn
We can pinpoint the exact moment the “Golden Era” of social media analytics died. It wasn’t a slow fade. It was February 9, 2023, the day X (formerly Twitter) shut down its free API, instantly breaking thousands of research tools and third-party apps. Before that date, we lived in an era of “permissive access.” If…
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Christopher S Penn
Depending on who you ask, automated direct messages (auto-DMs) are either a powerful marketing tool or the bane of social media marketing. I’ve written about them previously, but a recent experiment by Dave Delaney brought them back to mind. What is an Auto-DM? For folks unfamiliar with the term, an auto-DM is a short message…
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Christopher S Penn
I was recently asked how to find the best days and times to be active on LinkedIn. Unlike other social networks, LinkedIn holds its analytics close; pages get some aggregate information, but very little granular data. Individuals get virtually nothing. Fortunately, we have an ally in Google Analytics™; as long as we meet the pre-requisites,…
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Christopher S Penn
Many social media monitoring and reporting tools generate social media influencer lists, from popular social vendors to the team I run at my agency, SHIFT Communications. These influencer lists form the basis of social media marketing programs, and savvy marketers have been using them for outreach and brand building. However, simply using an influencer list…
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Christopher S Penn
How hot is influencer marketing? Influencer marketing is now more searched for, via Google Trends data shown above in blue, than email marketing or social media marketing as a whole. Influencer marketing is the latest, the greatest, the hot thing that every marketer has been mandated to master. In this series, we’ll delve into three…
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Christopher S Penn
How hot is influencer marketing? Influencer marketing is now more searched for, via Google Trends data shown above in blue, than email marketing or social media marketing as a whole. Influencer marketing is the latest, the greatest, the hot thing that every marketer has been mandated to master. In this series, we’ll delve into three…
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Christopher S Penn
How hot is influencer marketing? Influencer marketing is now more searched for, via Google Trends data shown above in blue, than email marketing or social media marketing as a whole. Influencer marketing is the latest, the greatest, the hot thing that every marketer has been mandated to master. In this series, we’ll delve into three…
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Christopher S Penn
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
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Christopher S Penn
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
