Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create content, so among these three blog…
Heather asks, “How do you build a website architecture that scales for new content?” The answer to this question depends on what kind of site you have. If you’re the industry leader from a search and content perspective, you’ll want to rely on Google Analytics data heavily. If you’re lagging, you’ll want to rely more…
Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources to buy, by default we must build. With the…
Joshua asks, “What is structured data in SEO? Do I need to put it on every page of my website?” Structured data is exactly what it sounds like – data in structures to help search engines understand what they’re looking at. If you want your company’s website to appear in search results with featured snippets, like…
Danielle asks, “With AI running everything in search engines, is SEO dead?” It depends on what you mean by SEO. Old SEO – cheesy tricks like filling the bottom of your pages with paragraphs of white text on a white background is dead. Stuffing every possible combination of keyword on a page in different fonts…
Google Search Console, formerly known as Google Webmaster Tools, is undergoing an interface refresh. Much has changed – new reports and reporting capabilities, new visibility into sitemap errors, and lots of missing stuff that hasn’t been ported from the old version of the software. In this video tour, join me as I walk through what’s…
We’ve reached the end of our AI-powered SEO series. We’ve now explored the use of machine learning technologies to significantly improve our SEO efforts, understanding what content will work best and who to reach out to for link creation. What’s next depends on who we are as marketers. The Marketer With Some SEO Responsibilities For…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
