Old SEO is dead. What is old SEO? SEO driven by simple tactical tricks such as keyword stuffing, exact match domains, and a relentless focus on exact keywords. For example, in the old SEO world, marketers seeking to promote a coffee shop in Boston would have bought up domains like BostonCoffeeShop.com, Boston-Coffee-Shop.com, etc. They would…
Dee asked, “How do I deal with a negative ranking for a keyword? A page that I don’t know reviewed my product negatively; that page ranks really well for an important keyword of mine.” Online reputation management with a negative ranking on a site you don’t own is not an impossible scenario. It is possible…
At the beginning of 2016, I advised everyone to climb aboard the Accelerated Mobile Pages (AMP) train and implement AMP, Google’s specification for mobile-friendly content. For much of 2016, not much happened on this front; compliance was encouraged, but I saw very little impact from implementing AMP. In October, I started to see AMP pages…
For many people, LinkedIn is merely a professional resume, a place to maintain a profile that they look at only during job search times. However, like any social media profile, its value is built when you don’t need it, not when you do. Let’s look at some LinkedIn profile tips and how to use the…
Google recently announced that it was throttling results in its AdWords Keyword Planner for low-paying/free users of its software. Penalized users will now receive general logarithmic estimates of keyword volume, rather than more exact estimates. For those SEO and SEM marketers who are not conducting extensive AdWords campaigns and spending big bucks, what alternatives do…
Whether you have a retail presence or not, local search engine optimization is good for your business. Why? Big brands with big budgets have won the Internet, by and large. Certainly, there are a fair number of unicorns (startups with billion dollar valuations) but compared to the vast number of total companies, most startups competing…
What’s behind the recent resurgence of interest in search engine optimization, SEO? Shown above: large spikes of mentions in SEO over the last 2 years Is it because companies feel like the only channels they have control over any more are search and email? Perhaps. Certainly, moves by social networks to undercut companies’ non-paid reach…
Google made very large waves recently by announcing that the mobile-friendliness of your site is going to significantly impact search results. From the Official Google Webmasters Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have…
The most under-used and under-rated tool in the entire SEO and content marketing sphere is Google’s Webmaster Tools. The reasons why it’s so under appreciated stem largely from it being a technical tool that’s not especially friendly to use. Once you get the hang of it, you’ll find no substitute for all it can do.…
