Summary In today's episode, I tackle Travis's question about whether publishing blog posts on LinkedIn that already live on your site carries negative SEO implications. Here's what this means for you. You'll discover that duplicate content penalties no longer exist and learn the real signals that determine which version Google treats as authoritative. You'll also…
Natasha asks, “Which do you prefer, the old or new Google Search Console?” Whether we like it or not, new Google Search Console is Google Search Console going forward. Let’s take a quick tour through it to see what’s new and deal with important features like Google Discover. Can’t see anything? Watch it on YouTube…
Summary In today's episode, I walk through the five must-check sections of the new Google Search Console and explain why it has become the default tool for monitoring your website's search performance. Here's what this means for you. You stop chasing SEO hacks and instead follow Google's own diagnostic guidance to fix the technical issues…
Stanley asks, “How a website that is trying to become an authority site can overcome the pitfalls occurred from poor advice in the SEO realm?” Overcoming bad past SEO advice is a straightforward, if lengthy process. First, stop doing anything that’s expressly forbidden, like keyword stuffing. Then, follow the three steps in this video. Can’t…
Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little time on product marketing itself…
In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks, “Would you, as a hiring manager, favor someone with a…
Jason asks, “Is there a more modern version of the Moz Search Graph to better understand SEO strategy?” The Moz Search Graph is now badly out of date, almost a decade. So much has changed in search – personalization of results, the rise of the smartphone, position zero – you name it, it’s changed about…
Tammy asks, “Definitely saw the impact of the August Google algorithm update on one of our clients who is in the medical device industry. Any recommendations for combating this massive traffic loss in this industry?” Recall that Google’s search quality guidelines look for three key indicators: Expertise Authority Trustworthiness Watch the full video for details…
Ryan asks, “I’ve got a .net and a .com. The .net gets all the traffic. How should I make use of the .com?” I’m very wary of anything that imperils what’s currently working well. I’d forward the .com to the .net. Plus, there are some other neat tricks you can use with the .com to…
