Content Marketing World 2019 Recap
A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...You Ask, I Answer: Recommended SEO Tools?
Paul asks, “What is your favorite/most cost effective software for managing SEO? Keywords, tracking competitors, etc.” My personal preferred choice is AHREFS, because it’s got a rich featureset and because its data export is the most generous of all...You Ask, I Answer: Long Tail Keyword Search Volume?
Maris asks, “How do you assess how many monthly searches is enough? Some of the terms we want to rank for have really low search volume. But how many is too many and how many is ‘just right’?” This is a terrific question that can really help to...You Ask, I Answer: Overcoming Similarly Named Brands in SEO?
Natasha asks, “I found out that SERP for your name is shared with a namesake, an actor. I wonder, what would you recommend to someone in a similar situation, but who doesn’t have online presence of your magnitude, and just starts working on a personal...You Ask, I Answer: Duplicate Content on Social Networks?
Travis asks, “Are there negative implications to publishing blog posts on LinkedIn that already exist in your site?” Generally speaking, if the content is inaccessible without logging in, it’s safe to duplicate from an SEO perspective. That means a...AI for Marketers Book
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