by Christopher S Penn | Feb 23, 2021 | Marketing, Marketing Data Science, search engine optimization, SEO, Strategy
Mark Schaefer wrote up a very thoughtful analysis of an SEO framework I did recently, and he pointed out that cumulative advantage (both the sociological concept and the title of his new book) makes life difficult if you’re competing against a well-established...
by Christopher S Penn | Feb 18, 2021 | Marketing, Google, search engine optimization, SEO
There’s been quite a bit of confusion about how Google works when it comes to the process of indexing and ranking our websites, so I thought I’d take a few minutes to lay out the process as best as we know it. Much of this information comes directly from...
by Christopher S Penn | Jan 14, 2021 | Marketing, AI, Artificial Intelligence, Google, Marketing Data Science, Marketing Technology, search engine optimization, SEO
Mark writes in, "I am really struggling with the efficacy of search for most businesses. More than ever, the odds are stacked against us. 1) Some search is leaking out through Siri + Alexa 2) Most Google search (51%) is now "kept" by Google 3)...
by Christopher S Penn | Dec 22, 2020 | AI, Artificial Intelligence, Marketing, Marketing Data Science, Marketing Technology, search engine optimization, SEO
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars,...
by Christopher S Penn | Dec 4, 2020 | Marketing, AI, Artificial Intelligence, Marketing Technology, search engine optimization, SEO
Stephanie asks, “Should I be creating content for search engines or people?” With the advent of modern, AI-driven SEO, this is largely the same thing. Transformer-based natural language processing makes writing for people and writing for machines much...
by Christopher S Penn | Nov 19, 2020 | Marketing, Marketing Technology, search engine optimization, SEO
Masha asks, “What does it really mean to be an SEO expert? Considering the depth and breadth of SEO, is it even possible to be an expert on all aspects of SEO?” It depends on how we define SEO itself. SEO, or search engine optimization, is all about...