You Ask, I Answer: Who is an SEO Expert?
Masha asks, “What does it really mean to be an SEO expert? Considering the depth and breadth of SEO, is it even possible to be an expert on all aspects of SEO?” It depends on how we define SEO itself. SEO, or search engine optimization, is all about...You Ask, I Answer: Understanding BERT’s Role in SEO?
Tara asks, “With the confirmation of BERT’s role in search ranking as Google DeepRank, could you explain more what this means?” BERT is a model, which is like saying it’s a blender or a frying pan. It’s how BERT is used that impacts our...You Ask, I Answer: How To Check Mobile Friendly Website?
Sasha asks, “How do you check if your website is mobile-friendly?” There are four different, easy ways to check: The Mobile Friendly Test for a single URL Search Console for site-wide checks using the mobile usability tests Search Console for site-wide...You Ask, I Answer: Difference Between Digital PR and Traditional PR?
Elizabeth asks, “What’s the difference between digital PR and traditional PR?” This is in reference to a set of techniques promoted by search engine companies to focus PR outcomes on SEO. In reality, there isn’t and shouldn’t be a...You Ask, I Answer: SEO Accessible to Small Businesses?
Thomas asks, “Is SEO still accessible to small businesses?” SEO is a high knowledge discipline. That knowledge is largely free, though some of the tools are not. However, it’s not something that’s both high knowledge and high cost, like search...AI for Marketers Book
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