You Ask, I Answer: Dealing With Duplicate Content and SEO?
Simone asks, “Does Google Search ding us for duplicated content or should I just throw this out the window and let my editorial team publish the same content across multiple sites?” Google’s search algorithms attempt to find the most authoritative...You Ask, I Answer: Importance of Domain Authority in SEO?
Shane asks, “What’s the validity of domain authority in the current SEO landscape where Google is telling us to focus on EAT? Should I be concerned about measuring domain authority or is it more of a metric that does more to stroke ego like media...You Ask, I Answer: Do Keywords Still Matter in an AI SEO World?
Shane asks, “With the changes that Google has made to its algorithm, is there still any validity to having a list of keywords and tracking how they are ranking? Do keywords still have a place in the SEO process?” When we decompose a topic, we end up with...You Ask, I Answer: Dealing With Google SEO Algorithm Change?
Carolyn asks, “A major update to Google’s core algorithm just came out and our site is down 30% for organic traffic overnight. How do you deal with situations like this?” Algorithm updates happen all the time, though Google does deploy large ones a...You Ask, I Answer: The Difference Between SEO and Content Marketing?
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
