search engine optimization Archives - Page 2 of 11 - Christopher S. Penn Marketing Blog

You Ask, I Answer: Key Features of Google Search Console?

by Christopher S Penn | Jul 1, 2019 | Google Search Console, Marketing, Marketing Technology, search engine optimization, SEO

Natasha asks, “Which do you prefer, the old or new Google Search Console?” Whether we like it or not, new Google Search Console is Google Search Console going forward. Let’s take a quick tour through it to see what’s new and deal with important...

You Ask, I Answer: Using SEO Data for Social Media?

by Christopher S Penn | Jan 29, 2019 | analytics, Data, Data Science, Marketing, Marketing Technology, search engine optimization, SEO, Social media, Social networks

Emma asks, “How can you use SEO data for social media?” In this video walkthrough, we’ll examine two different types of keyword analysis to show how SEO data can guide social media content creation, focusing on a landscape analysis and a keyword...

You Ask, I Answer: Overcoming Poor Past SEO Advice

by Christopher S Penn | Jan 28, 2019 | analytics, Marketing, Marketing Technology, search engine optimization, SEO

Stanley asks, “How a website that is trying to become an authority site can overcome the pitfalls occurred from poor advice in the SEO realm?” Overcoming bad past SEO advice is a straightforward, if lengthy process. First, stop doing anything that’s...

You Ask, I Answer: How to Start Marketing from Scratch?

by Christopher S Penn | Dec 27, 2018 | Influence, Influencer Marketing, Marketing, search engine optimization, SEO, Strategy

Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little...

You Ask, I Answer: Modern Search Ranking Visualization

by Christopher S Penn | Sep 24, 2018 | analytics, Marketing, Marketing Technology, search engine optimization, SEO

Jason asks, “Is there a more modern version of the Moz Search Graph to better understand SEO strategy?” The Moz Search Graph is now badly out of date, almost a decade. So much has changed in search – personalization of results, the rise of the...

You Ask, I Answer: How to Fix SEO for Highly-Regulated Industries

by Christopher S Penn | Sep 17, 2018 | Marketing, Marketing Technology, search engine optimization, SEO

Tammy asks, “Definitely saw the impact of the August Google algorithm update on one of our clients who is in the medical device industry. Any recommendations for combating this massive traffic loss in this industry?” Recall that Google’s search...