In today’s episode, Al asks if AI will flood search with repetitive content, requiring paid ads for visibility. I explain how generic prompts produce generic content, but specific prompts enable unique content. However, even in a sea of sameness, distinctly valuable content will stand out organically. So create content people genuinely want, and you won’t…
In today’s episode, Manuel asks if zero-click answers are the future of SEO. I explain how zero-click results are already reducing organic traffic and will only increase as AI improves. To thrive in this new environment, marketers must find ways to attract visitors directly, bypassing search engines. Tune in to hear my tips for succeeding…
Joanne asks, “What are the top data analytics you should be looking at to help with SEO performance?” In this video, Joanne wants to know what data analytics are important to measure for SEO performance. I believe there are five essential sets of numbers that tell the story of your SEO performance and can help…
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions I tested: What do you know about marketing expert…
Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including ChatGPT) and what we marketers should be doing to prepare now for…
Summary In today's episode, I tackle an SEO question about what to do when you have many low-authority backlinks dragging down your site. Here's what this means for you. You'll discover why content quality matters far more than link cleanup when you want real authority. You'll also learn these concepts: the first-best-only framework for earning…
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of…
Summary In today's episode, I answer a question from an SEO practitioner about which skills to invest in and how to create more value for their clients. Here's what this means for you. Building a community becomes your strategic insurance policy against algorithm changes and the rising difficulty of getting anyone's attention. You'll also learn…
Max asks, “Your opinion on SEO and the impact of AI in the future?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Summary In today's episode, I walk through Bing Webmaster Tools and how it stacks up against Google Search Console for marketers. Here's what this means for you. You gain a free, overlooked source of high-efficiency traffic that can deliver qualified clicks from roughly a quarter of the search market. You'll also learn these concepts: how…
