You Ask, I Answer: Google SEO Strategy in 2020?
Heidi asks, “What do you make of Rand Fishkin’s statement that in 2020, Google will be our biggest competitor for traffic?” Rand isn’t wrong on the premise that Google wants to provide the best answers in the most efficient way possible –...You Ask, I Answer: Help Articles vs. Blog Posts for SEO?
Leanna asks, “What are your thoughts on re-using blog posts for help articles? Are there pros and cons to posting the same content twice? Where is it better to host content to improve SEO? For example, if I want to share content on how to lose weight and...You Ask, I Answer: Testing for BERT?
Mitch asks, “Danny Sullivan says there’s nothing to optimize for BERT – ‘There’s nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged.’...You Ask, I Answer: Lightweight Content Audit Tips?
Fiona asks, “Any tips for a light content web audit? Ever magic’d up something quick based on little information or objectives?” If we consider the purpose of a content audit, it’s to understand the value of a content marketing opportunity....You Ask, I Answer: Keywords Per Page in SEO?
Hannah asks, “How many focus keywords are you using per page? Does the amount you focus on per page change depending on the domain authority?” This is a more complex question than it used to be. Fundamentally, Google now uses semantic clustering for all...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
