Public Relations Archives - Page 2 of 2 - Christopher S. Penn Marketing Blog

Sharing with the Marketing Nation

by Christopher S Penn | Apr 8, 2014 | Advertising, Marketing, Public Relations

Today I’m at Marketo’s annual Summit, the Marketing Nation. I’m sharing some ideas I came up with at SHIFT Communications about how social media broke PR (and how you can fix it). If you’re checking out this blog for the first time, welcome! If...

Shift happens

by Christopher S Penn | Dec 3, 2012 | Advertising, Marketing, Public Relations

Shift happens. After 3 years in the email marketing industry, I’m departing WhatCounts as Director of Inbound Marketing and moving over to SHIFT Communications as Vice President, Marketing Technology. Why the change? For almost a decade, I have been focused on...

Why Personal Brand is Essential To Corporate Marketing Success

by Christopher S Penn | Apr 2, 2010 | Advertising, Marketing, New media, Public Relations, Social media

Plenty has been written about the pros and cons of employees engaging in social media at work, officially or unofficially. Plenty of people have gained and lost jobs through the judicious or indiscrete usage of social media and new media, but by and large, most...

Your ACE in the hole: Energize!

by Christopher S Penn | Feb 3, 2010 | Advertising, Marketing, Public Relations, Sales

We talked last time about what marketing, sales, and product & service groups are supposed to manufacture. Let’s talk about the verbs that go with them, so that you have an idea if what you’re doing is in alignment with those verbs, and one verb in...