You Ask, I Answer: Difference Between Digital PR and Traditional PR?
Elizabeth asks, “What’s the difference between digital PR and traditional PR?” This is in reference to a set of techniques promoted by search engine companies to focus PR outcomes on SEO. In reality, there isn’t and shouldn’t be a...You Ask, I Answer: Simple System for Brand Monitoring?
Fauzia asks, “I’m looking for an alternative to Google Alerts. What do you use?” I use a combination of Talkwalker Alerts and Feedly; no alerting service will ever give you 100% coverage, but with alerts set up for a variety of topics and organized...You Ask, I Answer: Tips for B2B Public Relations?
Katy asks, “I recently started at a startup and am responsible for all marketing. I’ve been doing digital marketing for a long time, but one of my weaknesses is PR. I would appreciate any advice on how to approach B2B PR.” PR is a sales job, without the...You Ask, I Answer: Advice for May Graduates in PR?
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do...You Ask, I Answer: Tragedy Response Guidelines for Marketers?
Taryn asks, “What do you think about businesses acknowledging a celebrity/famous person death? A good idea? Insensitive? Depends on the case?” This is a complicated question, in part because so many tragic and unfortunate events happen every day. There are...AI for Marketers Book
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