by Christopher S Penn | Oct 19, 2020 | Marketing, Public Relations, Strategy
Abi asks, “What are the most effective PR strategies we should be looking at?” Have news worth sharing. That’s it. That’s PR in a nutshell. It’s simple, and it’s not at all easy. Here’s a test: if you were going on a date with...
by Christopher S Penn | Oct 15, 2020 | Marketing, Public Relations, search engine optimization, SEO
Elizabeth asks, “What’s the difference between digital PR and traditional PR?” This is in reference to a set of techniques promoted by search engine companies to focus PR outcomes on SEO. In reality, there isn’t and shouldn’t be a...
by Christopher S Penn | Sep 29, 2020 | Marketing, Measurement, Public Relations, Social media
Fauzia asks, “I’m looking for an alternative to Google Alerts. What do you use?” I use a combination of Talkwalker Alerts and Feedly; no alerting service will ever give you 100% coverage, but with alerts set up for a variety of topics and organized...
by Christopher S Penn | Apr 9, 2020 | Marketing, Public Relations
Katy asks, “I recently started at a startup and am responsible for all marketing. I’ve been doing digital marketing for a long time, but one of my weaknesses is PR. I would appreciate any advice on how to approach B2B PR.” PR is a sales job, without the...
by Christopher S Penn | Apr 3, 2020 | Careers, Jobs, Marketing, Professional Development, Public Relations
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do...
by Christopher S Penn | Jan 27, 2020 | Marketing, Public Relations, Social media, Strategy
Taryn asks, “What do you think about businesses acknowledging a celebrity/famous person death? A good idea? Insensitive? Depends on the case?” This is a complicated question, in part because so many tragic and unfortunate events happen every day. There are...