Summary In today's episode, I pitch the new Generative AI for Marketers course from Trust Insights, walking you through who it serves, what it covers, and why it stands out from other options. Here's what this means for you. You get a structured, hands-on path to mastering AI skills you can show stakeholders and apply…
Summary In today's episode, I walk through how to break into public speaking as a marketing analytics professional alongside experienced co-hosts. Here's what this means for you. You gain a practical roadmap for going from no audience to landing stages without needing celebrity status. You'll also learn these concepts: how event organizers view speakers as…
Summary In today's episode, I walk through how to audit your marketing tactics using the five Ps framework because tactics change rapidly with AI and new tech. Here's what this means for you. You'll gain a simple one-page checklist for evaluating whether your marketing efforts actually serve a clear purpose and deliver measurable results. You'll…
Summary In today's episode, I address Phil's question about job displacement in the AI content revolution. Here's what this means for you. When AI removes one bottleneck in a workflow, new ones emerge downstream, creating fresh roles for those who stay adaptable. You'll also learn these concepts: how the spinning jenny reveals a pattern that…
Summary In today's episode, I explore why educators need to stop banning generative AI and start teaching students how to use and critically evaluate it. Here's what this means for you. You gain a framework for understanding why the ban-first mindset fails and what 21st-century skills actually prepare students for the modern workforce. You'll also…
Summary In today's episode, I walk through how to decide whether you need a business coach and how to evaluate one if you do. Here's what this means for you. You gain a clear framework for determining when coaching is worth the investment and how to avoid common pitfalls that waste time and money. You'll…
Looking to improve your skills in a dynamic working environment? Consider moving from a brand-side role to a startup or agency. These environments offer the opportunity to flex and grow your existing skills, learn new ones, and remain relevant in an ever-changing landscape. However, be prepared for the fast-paced, multi-faceted demands that can lead to…
Summary In today's episode, I break down how brand-side companies, agencies, and startups each shape the marketing skills you build and how broadly or deeply you grow. Here's what this means for you. You'll learn how to pick the right environment for your current career stage so you stop feeling stuck and start developing in…
Summary In today's episode, I announce a completely free edition of my Power Up Your LinkedIn course as a response to the wave of layoffs making headlines right now. Here's what this means for you. You get research-backed guidance built directly from LinkedIn's own engineering papers rather than recycled social media tips, so you can…
Summary In today's episode, I walk through how to identify red flags in the job market, drawing on community feedback and hard-won experience from both hosts. Here's what this means for you. You gain practical strategies for protecting yourself from toxic workplaces, evaluating potential employers thoroughly, and negotiating terms that actually fit your life. You'll…
