Category: Professional Development

  • You Ask, I Answer: Where Do You Go To Get Smarter?

    Summary In today's episode, I explore where to go to get smarter by examining communities, learning resources, and the driving forces behind continuous professional growth in marketing and data science. Here's what this means for you. You discover that solving a real customer problem fuels meaningful learning and stops complacency in its tracks. You'll also…

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  • You Ask, I Answer: Increasing the Chances of Being Hired with Certifications?

    Summary In today's episode, I share actionable tips for increasing employability as a recent graduate entering the marketing field. Here's what this means for you. You gain a framework for positioning yourself as a low-risk, high-reward candidate who stands out from every other applicant holding the same diploma. You'll also learn these concepts: how certifications…

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  • You Ask, I Answer: Personal Analytics and Quantified Self?

    Summary In today's episode, I walk through the personal metrics a business professional should track to stay sharp and remain relevant. Here's what this means for you. You get a five-bucket framework covering health, family, business, professional development, and personal growth so you can spot when one area of life quietly cannibalizes another. You'll also…

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  • Do Something With Your Marketing: Discomfort

    Summary In today's episode, I challenge you to stop avoiding difficult things and intentionally take on uncomfortable, stretching work that pushes beyond your current capabilities. Here's what this means for you. You protect your career from automation by choosing hard, correct problems over easy, simplistic ones that machines can already handle. You'll also learn these…

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  • Do Something With Your Marketing: Take a free IBM Cognitive Class!

    Summary In today's episode, I walk through why Cognitive Class, a free IBM-sponsored learning platform, is the best starting point for marketers who want to build skills in data science, AI, blockchain, and big data. Here's what this means for you. You'll be able to speak the language of technology vendors and clients, push back…

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