by Christopher S Penn | Oct 22, 2020 | Education, Marketing, Professional Development, Training
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so...
by Christopher S Penn | Sep 1, 2020 | Professional Development, AI, Artificial Intelligence, Learning, Marketing, Marketing Data Science, Marketing Technology
Buyan asks, “What habits do you do on a regular basis that help you learn and stay ahead in the AI and MarTech space?” Staying current means doing two things: learning and practicing. You need both, in equal amounts, to be able to stay current and fresh....
by Christopher S Penn | May 26, 2020 | Data Science, Marketing, Marketing Data Science, Professional Development
Jessica asks, “Which should we focus on learning most in marketing data science, concepts or tools?” Without a doubt, concepts. You learn frying, not a specific model of frying pan. You learn painting, not a particular paint brush. You learn to play any...
by Christopher S Penn | May 19, 2020 | Marketing, Marketing Technology, Professional Development, Training, Video
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if...
by Christopher S Penn | Apr 3, 2020 | Careers, Jobs, Marketing, Professional Development, Public Relations
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do...
by Christopher S Penn | Nov 22, 2019 | Learning, Marketing, Professional Development
Monina asks, “What do you currently do for professional development? What do you look for?” I practice what’s called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students...