Summary In today's episode, I answer a question from an SEO practitioner about which skills to invest in and how to create more value for their clients. Here's what this means for you. Building a community becomes your strategic insurance policy against algorithm changes and the rising difficulty of getting anyone's attention. You'll also learn…
Summary In today's episode, I reframe the classic advice about surrounding yourself with successful people by suggesting you focus on who you listen to rather than who you hang out with. Here's what this means for you. You can shift your mindset and pursue your own definition of success without having to dramatically cut family…
Summary In today's episode, I break down the Dunning-Kruger effect and share a specificity test you can use to rein in overconfidence in your own thinking. Here's what this means for you. You gain a practical self-check that helps you separate real competence from baseless confidence before it leads to costly mistakes. You'll also learn…
Summary In today's episode, I share a cautionary tale about a PR firm that pitched me a guest who is already a personal friend of mine. Here's what this means for you. You can avoid embarrassing mistakes by improving two-way communication between PR firms and clients about existing relationships. You'll also learn these concepts: why…
Summary In today's episode, I share practical strategies for getting the most out of marketing conferences whether you're attending for the first time or returning after a long break. Here's what this means for you. You walk away with a complete framework for maximizing your conference ROI from preparation through post-event follow-up. You'll also learn…
In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different people, so event planners and speakers should be more specific when describing conference sessions. If you’re unsure if…
Summary In today's episode, I explain why the labels beginner, intermediate, and advanced are useless for conference sessions and what to use in their place. Here's what this means for you. You'll be able to find sessions that match your knowledge level and stop wasting time on talks that turn out to be too easy…
Summary In today's episode, I break down the difference between frameworks and checklists and explain why each belongs to either strategy or tactics. Here's what this means for you. You gain a clear mental model for figuring out whether your work is strategic or tactical and how to deliberately level up from one to the…
Lauren asks, “How do you stay current with all the digital/social changes that come up daily and how do you keep you team on the cutting edge?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
