Summary In today's episode, I break down the seven essential soft skills marketers need to adopt a data science mindset and use data more effectively. Here's what this means for you. You'll discover that traits like curiosity and resilience actually form the foundation that drives you to develop analytical skills, not the other way around.…
Summary In today's episode, I challenge you to ask a bold question you cannot yet answer and explain why that discomfort unlocks professional growth. Here's what this means for you. You break free from risk-averse workplace culture and open doors to deep learning by openly admitting what you do not know. You'll also learn these…
Summary In today's episode, I challenge you to find tips and tricks videos for the software tools you use every day and turn small efficiencies into meaningful time savings. Here's what this means for you. You'll surface hidden shortcuts in tools like Google Analytics, HubSpot, Salesforce, Outlook, Chrome, and Slack that can easily reclaim ten…
Monina asks, “What do you currently do for professional development? What do you look for?” I practice what’s called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students at McMaster University pioneered it in response to rote memorization (though the technique is timeless). Inquiry-based learning brings together…
Summary In today's episode, I break down how I approach professional development through inquiry-based learning and why it works particularly well in agency life. Here's what this means for you. You'll discover a learning methodology that builds deep practical experience and a portfolio of real casework even before you land paying clients. You'll also learn…
Summary In today's episode, I walk through why you should water and weed your social garden by actively tending your personal and professional relationships before you need them. Here's what this means for you. You build a resilient network now that catches you when careers or economies shift, instead of scrambling alone during a crisis.…
Summary In today's episode, I break down how to prepare for client meetings when presenting deliverables, including strategies for note-taking, rehearsing, and anticipating tough questions. Here's what this means for you. You'll gain a repeatable framework for walking into any client presentation with confidence, clarity, and ready answers. You'll also learn these concepts: how staying…
Summary In today's episode, I walk through how to conduct a skills inventory so you can map out what you know and what you don't as a marketer. Here's what this means for you. You gain a simple method for spotting blind spots and choosing what to learn next, which sharpens both your expertise and…
Jeremy asks, “Who are your communities? Where do you go to get smarter?” In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you’ve become competent in the basics, you need focused lines of inquiry in order to grow. It’s very difficult to just “get smarter” in general…
