Do Something With Your Marketing: Ask a Bold Question

In this week to do something with your marketing, I want you to ask a bold question. What is a bold question? It is a question to which uh you have absolutely no idea what the answer is. Something that is so far out there, something that is so professionally challenging that just the asking of the question may make you feel a little bit nervous. Because what has happened in the workplace in the last really the last couple of decades is that we have become culturally so risk averse, so uh self-conscious about asking questions that indicate we don't have knowledge on a topic that we don't do it.

We ask safe questions, we ask comfortable questions, we ask questions where we know at least part of the answer so that we can look good in front of our bosses or our subordinates or whatever the case may be. And that is incredibly stifling to our own professional development and growth, right? If we can't ask, hey, I here's the thing, I have absolutely no idea what this is, we actually go investigate it, then we cut ourselves off from the ability to learn, to step outside that comfort zone and really explore what's possible, explore what we could be doing, what what could be within our reach, uh, but it might require some work to do to get there. Shocking the number of people that I talk to on a regular basis who don't do any kind of deep inquiry. They, they don't do any kind of deep investigation, any kind of of heavy study.

And it's always it's always challenging and disheartening to hear that because that's where the good stuff comes from. When you look at, for example, uh let's let's pick quantitative methods, right? You look at something like interquartile ranges, or you look at something like uh convergence divergence indicators. If those words don't mean anything, what a great place to start. What a great place to start with saying this is something that you should be looking at.

Uh I was watching a keynote earlier today on sort of the state of the art in machine learning in 2020, and taking copious notes, like every third sentence out of the lecturer's mouth. I'm like, I don't know what the heck that is, but it sure sounds cool. I'm gonna add that to my list of things that I want to investigate that I want to learn, because I know that's where my growth has to come from. From the stuff that I'm like, uh I have no idea what that means. There was a uh a piece of conversation on um certain types of context models for natural language processing, so that a machine can understand the greater context to be able to skip back into a con uh different context conversationally.

What a cool thing to be able to to have a machine pick up a conversation where it left off and not have those, you know, sort of very blank chatbot style responses where every time you start up the chat bot, it's like, hey, you know, my name is Robobot, and you know, how can I help you? Like, uh yeah, I've been here 15 times already. Why do you keep saying that? Instead, it should ideally pick up and say, Hey, looks like you're back for the fifteenth time. Hey, you're really having a hard time figuring things out, aren't you?

That's only possible with this particular type of deep learning, and I have no idea how to do it. None. Zero. As of the day that I'm recording this, it is as black a box as you can possibly imagine. No idea.

All I know is that text goes in and different text comes out. But I want to learn it. I want to explore it. And I'm willing to ask the bold question and admit to myself to you, I have no idea what this thing is or how it works. There's an academic paper to read on it.

Um but that's where that's where we can grow. So this week, think about a question that makes you a little bit uncomfortable, that makes you admit to yourself, maybe to others, but certainly to yourself, you have no idea what it means. None. You're out of your comfort zone. But it sounds cool.

Sounds like it might be worth knowing. Okay, so that's this week's do something with your marketing. So a little bit of homework. Find that question. That bold, awkward, uncomfortable question that says, I want to learn more.

All right. Uh as always, please leave your comments in the comments box below. Subscribe to the YouTube channel and the newsletter. I'll talk to you soon. Take care.

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