Summary In today's episode, I walk through how to write effective business proposals using a structured template framework. Here's what this means for you. You'll gain a clear system that prevents scope confusion, protects both you and your clients, and demonstrates your expertise to decision makers. You'll also learn these concepts: the STEP framework for…
Summary In today's episode, I walk through how to make your resume stand out for digital marketing roles, drawing on years of experience as both a hiring manager and technical recruiter. Here's what this means for you. You gain a practical framework for beating automated screening systems and showing hiring managers that you are a…
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do all the passive work: personal website, solid CV, LinkedIn profile – Start the process of building…
Summary In today's episode, I share advice for communications college students graduating in May 2020 on how to prepare for an unusually challenging job market. Here's what this means for you. You gain actionable steps to stand out, build resilience, and position yourself for success even when opportunities feel scarce. You'll also learn these concepts:…
Summary In today's episode, I break down who owns creative work like templates and photos that you produce during employment. Here's what this means for you. You'll gain clarity on work-for-hire clauses and learn how to negotiate protections before you sign an offer. You'll also learn these concepts: how to negotiate ownership terms up front,…
Summary In today's episode, I walk you through five free online certification programs in digital advertising and marketing that build career skills during shelter-in-place. Here's what this means for you. You'll get a clear roadmap for picking the platform-specific courses that match your organization's needs, whether your focus is Facebook, Google, HubSpot, YouTube, or a…
Summary In today's episode, I answer Paul's question about what I would study if I were entering college today, knowing what I know now. Here's what this means for you. You gain a candid look at the four skill pillars that matter most for AI and data science, along with honest advice about learning styles…
Summary In today's episode, I walk through a four-step roadmap for building data science skills from scratch without spending a dime. Here's what this means for you. You can tap into free tools, courses, and real-world challenges that companies offer because of the massive talent shortage in data science. You'll also learn these concepts: how…
Summary In today's episode, I walk through how to build a burning question before attending a marketing conference so you get real value from the experience. Here's what this means for you. You learn a focused framework that turns vague conference attendance into actionable answers for your most pressing professional challenges. You'll also learn these…
