Summary In today's episode, I walk through the contents of Trust Insights' new Generative AI for Marketers course, including who the ideal student is and who should skip it. Here's what this means for you. You get a practical roadmap for using generative AI confidently at work, with quarterly updates that keep your skills current…
Summary In today's episode, I share my favorite use cases for generative AI in everyday workflow, especially how I rely on it to build custom software tools that automate repetitive work. Here's what this means for you. You can multiply your productivity by treating AI less like an all-knowing oracle and more like the world's…
Summary In today's episode, I respond to a listener's question about whether I ever tire of answering the same questions about AI by unpacking how intent, pop culture conditioning, and cognitive frameworks shape every conversation I have on the topic. Here's what this means for you. You walk away understanding why so many AI debates…
Summary In today's episode, I sit down with crisis communications expert Ginny Dietrich to break down how organizations prepare for and respond to reputational and operational emergencies. Here's what this means for you. You learn to treat crisis planning as an insurance policy that removes emotion and panic from high-stakes moments, saving massive costs when…
Summary In today's episode, I break down who an agency needs to bring open source large language models and generative AI into production. Here's what this means for you. You discover that this isn't a single hire but a coordinated team spanning IT, DevOps, project management, and development, so you avoid costly missteps. You'll also…
Summary In today's episode, I explore the ecological cost of AI, from carbon emissions and water consumption to the promise of smaller specialized models. Here's what this means for you. You gain a grounded, practical view of AI's true environmental footprint and why running open-source models on your own hardware can dramatically cut that impact.…
Summary In today's episode, I walk through how retirees can use generative AI as a practical tool to make more money by optimizing existing activities or offering entirely new services. Here's what this means for you. You can treat AI like a very smart intern who handles tedious tasks with the right detailed instructions, freeing…
Summary In today's episode, I walk through how to be a strong podcast guest, covering strategy, preparation, handling difficult hosts, and measuring your impact. Here's what this means for you. You gain a complete playbook for turning every guest appearance into measurable business results. You'll also learn these concepts: why defining your purpose through the…
Summary In today's episode, I walk through how to capture someone's writing voice and speaking voice using AI tools. Here's what this means for you. You'll be able to replicate a CEO or expert's style and tone for content production at scale. You'll also learn these concepts: how neural style transfer analyzes writing samples to…
Summary In today's episode, I walk through how to measure podcast marketing effectiveness across downloads, sponsor performance, brand awareness, and audience engagement. Here's what this means for you. You gain a practical framework for deciding whether your podcast is driving real business results or just vanity metrics. You'll also learn these concepts: the difference between…
