Sensei is an interesting term in Japanese culture and the martial arts. Traditionally, most people translate it as “teacher”, and the term is applied as an honorific to doctors, lawyers, teachers, and others of high esteem. If you dissect its meaning and characters, it literally translates as “before born” in the sense of someone having…
There’s a peculiar expression that accompanies World of Warcraft that needs to make its way into social media, and quickly: Bring the player, not the class. In Warcraft, there are different classes of players – mages, paladins, shamans, etc. Each of the classes has different traits suited to different kinds of players and playing styles.…
How many of you know what a neighborhood watch is? It’s an old school idea – neighbors keep an eye out in the neighborhood for suspicious activity and report it to the police. It’s especially effective when neighbors know each other and are happy to look out for each others’ interests. How many people know…
Fun With Journchat Last night I decided to give Journchat a spin, which is a Twitter-hosted discussion of journalism topics between PR folks and journalists. Question: As a journ, who should I follow on Twitter to ensure my newsroom is on top of breaking news? (quick one) #journchat Not a person, but topics. Try jargon…
Monetization and social media Get rich quick! Quit your day job! Money while you sleep! All claims made of social media and virtually every other new technology, idea, or movement since mankind first created money itself. Can you make money in social media? Should you make it an aim? To answer this question, we have…
Much has been made of 2009 being a year of frugality for marketing departments and social media becoming the new darling for budget constrained companies. That said, I want to throw a contrary viewpoint out there: social media marketing is not necessarily cheaper than other forms of marketing. What social media marketing achieves is a…
I’m very happy that Barack Obama won the presidency of the United States. Here’s what I wonder. His campaign amassed millions of emails and addresses. Just his campaign for announcing Senator Biden as his Vice President brought in millions of SMS numbers. His campaign brought out millions of supporters to canvas for him, to put…
