The Death of Brands Something is killing off brands in America. Perkins. Uno’s. Marie Calendar’s. Fresh Mex. Bennigan’s. Steak and Ale. Who killed these brands? Private equity. Over the past decade, private equity funds have bought up popular brands and essentially stripped them of assets by issuing debt, borrowing heavily against them, then keeping the…
Image via Wikipedia My CEO, Joe Cronin, had a very interesting question as a follow up to the recent post on social media leaders. At what point do you need to go back and relearn the fundamentals? Things have changed so much in the last 10 years – the fundamentals are completely different. Anyone who…
Who is a social media expert? During our drive to Podcasters Across Borders, Chris Brogan and I discussed an awful lot of things (14 hours in the car will do that) and one of those things is expertise. From my perspective, expertise follows a very distinct, well defined pattern that is measurable and obvious. If…
The Online Marketer’s Web Strategy I had the privilege of attending and presenting at the MarketingProfs conference over the past two days, and it was a phenomenal conference, full of lots of good ideas. However, one thing stood out among the various discussions that I wanted to make a point about. There is a definite…
