Summary In today's episode, I explore why business data is often wrong and how to tell whether that wrongness stays consistent enough to trust. Here's what this means for you. You gain a practical framework for diagnosing your analytics data and deciding whether you can still rely on it for forecasting. You'll also learn these…
Summary In today's episode, I walk through Matomo Analytics as a privacy-friendly alternative to Google Analytics 4 and explain how to set it up in parallel with your existing analytics. Here's what this means for you. You'll gain a simpler, directionally accurate way to answer basic website questions without battling GA4's complex interface. You'll also…
Summary In today's episode, I walk through Google Analytics 4 audit basics, covering which data to inspect in the admin, how to interpret core metrics like channel groupings and source/medium reports, and best practices for judging the health of your install. Here's what this means for you. You'll get a practical framework for catching tracking…
Summary In today's episode, I walk through how to interpret customer satisfaction score data, especially Net Promoter Scores, covering what they are, how to compute them in tools like Google Analytics 4, and what action steps to actually take with the results. Here's what this means for you. You gain a practical framework for collecting,…
Summary In today's episode, I walk through how to be a strong podcast guest, covering strategy, preparation, handling difficult hosts, and measuring your impact. Here's what this means for you. You gain a complete playbook for turning every guest appearance into measurable business results. You'll also learn these concepts: why defining your purpose through the…
Summary In today's episode, I walk through how to measure podcast marketing effectiveness across downloads, sponsor performance, brand awareness, and audience engagement. Here's what this means for you. You gain a practical framework for deciding whether your podcast is driving real business results or just vanity metrics. You'll also learn these concepts: the difference between…
Summary In today's episode, I walk through how to measure B2B influencer marketing without falling into common traps like missing tracking or weak contracts. Here's what this means for you. You gain a clear framework for proving whether an influencer actually moved the needle on your business instead of just generating vanity traffic. You'll also…
Summary In today's episode, I break down how to manage brand expectations within a B2B influencer marketing program through the lens of measurement. Here's what this means for you. You gain a framework for aligning influencer activity with metrics that matter to your leadership so you can prove program ROI. You'll also learn these concepts:…
Summary In today's episode, I argue that organic social media is not a marketing channel and explain why lumping all social platforms together skews your measurement. Here's what this means for you. You get clearer performance insights when you evaluate each platform individually rather than treating social media as one aggregated channel. You'll also learn…
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
