Solving Chunky Spaghetti Sauce with Social Media One of my favorite TED talks by Malcolm Gladwell is a brief lecture on the evolution of chunky spaghetti sauce. Watch the video below: Get it? Chunky spaghetti sauce didn’t exist before Howard Moskowitz’s innovation not for lack of desire, but because customers had no vocabulary to even…
Ever heard of the marketing problem known as museum syndrome? Probably not since I just made that up. Museum syndrome is simply this: an individual masterpiece in an art museum is a wonder to behold. When you place a masterpiece against a wall with dozens of other masterpieces, your ability to appreciate that one piece…
Do most marketers have any idea what it is they’re marketing? Do you know what you’re marketing? I mean this in all seriousness. Part of what should make marketing easy is when you have an awesome product or service. Awesome goes a long way towards a product making itself well known by word of mouth,…
How can you make as much gold as possible in World of Warcraft? If you’re not familiar with the game, World of Warcraft has an in-game currency, gold, which you use to play and improve your character. There are a number of ways to make gold in the game, from speculating in the game’s in-world…
No linkbait in that blog title, no sir. Anyway, yesterday Apple released iTunes 9, along with two new formats of media, iTunes LP (enhanced albums with art, interviews, text, interactive, etc.) and iTunes Extras for Movies (think DVD extra content and features). Some off the cuff thoughts about how these tools, when made available to…
… is the Marketing Over Coffee extra interview with Mitch Joel and his new book, Six Pixels of Separation. Go give it a listen and buy Mitch’s book. Disclosure: goes to Amazon, affiliate fee paid to Marketing Over Coffee. Did you enjoy this blog post? If so, please subscribe right now! Enjoyed it? Please share…
If you’ve ever played any character in World of Warcraft, you know about the diminishing returns of gear. If you’ve never played Warcraft, it works something like this: once you’ve reached the top level of growth for your character (currently level 80, soon to be 85), any gains you get to make your character better…
The following post is rated PG-13 for adult language. I went looking for some decent affiliate marketing blogs to read and subscribe to this morning. Being the Googling sort, I searched for affiliate marketing blogs and popped open the top 20 results in a series of tabs to see what I’d found. Of the top…
Mitch Joel and Mashable both are raising red flags about social media being focal points for insane quantities of narcissistic behavior. Mitch asks: So, the question is this: how do people build and develop their personal brands, if all we really want is content that is valuable to us and not self-promotional in any way,…
Here’s another obvious but overlooked aspect of communication: you’re selling emotion. We are emotional creatures. We feel first, then think – and this is wholly right and as it should be, because to feel primal fear is to ensure survival. You don’t analyze how many claws the lion has, you feel the fear and run…
