Everyone and their cousin in marketing is panicking about your mobile strategy. “We have to get our sites ready for mobile!” “Mobile computing is the future of the Internet!” “Mobile devices will be the #1 web browsers real soon!” Some of this is true. Before you rush headlong into deploying mobile everything and trying to…
Find yourself overwhelmed with reporting options in Google Analytics? Not sure where to start your analysis on a regular basis? It does, after all, contain nearly everything and the kitchen sink. Here’s an easy way to get started and a great feature to show to your team. It’s Intelligence (beta). Go to your Google Analytics,…
Over the past week, I’ve had the opportunity to have some great conversations with companies, individuals, and groups looking for my help growing their businesses (as I’ll be leaving Edvisors at the end of the month). There’s been a common question among all of them: How do we get more traffic to X? This is…
I had an interesting conversation last night with a photographer friend who said he faced a dichotomy in his work: on the one hand, he doesn’t overly care about others’ opinions, and on the other hand, he feels as though he should shoot for views as the best way of seeing how his work is…
World of Warcraft has in-game holidays that closely mirror many real world holidays, such as Pilgrim’s Bounty (Thanksgiving), the Feast of Winter Veil (Christmas/Hanukkah), Noblegarden (Easter), Midsummer Fire Festival (Fourth of July), and so forth. Savvy auction house marketers know exactly what goods and commodities are needed for each holiday and have them up for…
So, a scant 11 days ago I blogged about making this year a year of playing to your strengths. Karma has a funny way of making you walk the talk, because a few days later Edvisors, the company I’ve been with for six and a half years, and I agreed to part ways. We each…
…screens got really small and really big at the same time. Check out these two screen sizes from my blog’s analytics: In position #6 is a screen the size of an aircraft carrier. In position #9 is a screen the size of a postage stamp. One’s a large monitor, probably an LCD like a 24″…
I recently had the opportunity to spend a few hours observing (not playing, I know the house odds!) people at a casino during a business conference. What a superb experience – not as a player, but as a marketer, to see how casinos manage the end user experience for maximum profit. Imagine for a minute…
