In World of Warcraft, there are 80 levels a character can reach. All characters start out at level 1, and progress via quests, killing creatures, and other activities through 80 levels, which can take anywhere from months to just a few weeks, depending on how dedicated a player you are. But what happens at level…
What’s next? There has never been a more repeated question in all of marketing, and there has never been a time that question has been asked more frequently than now. Marketing, like so many other industries, has had its world turned upside down in the last decade. Marketing executives’ heads are spinning at such a…
We spend a lot of time focused on differences because we’re programmed to. That’s a crude survival mechanism. As Mitch, Hugh, and CC pointed out on the most recent episode of Media Hacks, the one silver lining in the current Iranian… situation?… is that our prejudices about what Iran and its people are like are…
Podcasters Across Borders 2009 has wrapped up and the team of Mark Blevis and Bob Goyetche threw yet another impressive event. This year’s PAB theme was ostensibly bringing outside knowledge into the podcasting world, but the general subject of many of the presentations was on story more than anything – ways to more effectively communicate…
Financial coaches who aren’t fabulously wealthy. Chefs who crusade against foods. There’s more than enough to advocate for that if you’re crusading against something, you’re probably not cooking delicious things. Fitness personal trainers who are seriously overweight. Black belt “masters” under the age of 13. Social media experts. Any (American) politician whose ads include the…
I had the pleasure and privilege of speaking on the Robust Online Content panel with Dr. Matthew Grant, Phil Juliano from Novell, Valeria Maltoni from Sungard, and Mike O’Toole from PJA on Monday at the MarketingProfs B2B Forum. One of my personal themes (that I didn’t articulate in the panel) for the conference has been…
I’ll be at the MarketingProfs B2B Forum today, speaking on a panel about creating compelling content with Matthew Grant, Mike O’Toole, Phil Juliano, and Valeria Maltoni. If you’re at the B2B Forum, say hi. If you have no idea what I look like, the photo at the top of the post should help a little,…
I posed a question on Twitter that cuts to the heart of all of this stuff: What is social media? Seriously, what defines social media from any other form of media? Lots of folks responded. bigguyd: @cspenn interactions. SM is a two way street where traditional media is one way, typically. comedy4cast: @cspenn We all…
One of the biggest problems with design, especially web design, is that we have a nearly impossible task of trying to use words to describe design. For example, if I say light blue, what color comes to mind? Is it the light blue of an early morning sky? The light blue of a flower? The…
I’m amused by how often the term organic is used in marketing. Organic campaigns, organic link building, organic traffic growth. You’d think the eco/green movement moonlighted in marketing the way we overuse the word organic. Here’s some food for thought – organic if you like. The difference between organic marketing and paid marketing is the…
