What World of Warcraft can teach you about synergy and profits

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How can you make as much gold as possible in World of Warcraft?

If you’re not familiar with the game, World of Warcraft has an in-game currency, gold, which you use to play and improve your character. There are a number of ways to make gold in the game, from speculating in the game’s in-world marketplace (the Auction House) to creating items to sell to others (tradeskills and professions) to selling raw materials to others, like fish, ore, and other resources.

One of the secrets of making a LOT of gold in Warcraft, however, is synergy – what happens when you start putting together players with different skills. For example, in my guild, I have a character that does in-game mining, pulling various ores and minerals out of the ground. The ore is sent to our guild’s jeweler, who prospects the ore for high quality magic gems that make a character better. He in turn gives those to our guild alchemist, who transmutes them into exceptionally high quality magic gems that I then sell on the marketplace, often at prices that are as much as 1500% higher than the raw materials. We then split the profits among us equally.

Here’s why this is interesting – to do this myself, I’d have to play the game three times as much, or surrender a giant percentage of profits to other players not in my guild, making my mining efforts far less profitable and worthy of my time. Instead, our synergies together – miner, alchemist, jewelcrafter – mean that we can take our respective skills and together make items that are far more profitable than any of our efforts alone.

So what does this have to do with you? Even if you don’t play Warcraft, figuring out your team’s synergies can yield huge profits. For example, at the Student Loan Network, I’m a good creator of content. I write some fairly decent stuff like the Scholarship Search Secrets eBook. On our team, I have a number of folks who are great at SEO who can help make my copy more easily found, access to our Scholarship Points members who can tell me if my writing reflects their reality as customers, and a CEO who has long range, strategic views on everything that can help make a good project great. When we pool our talents together, the end result is almost always better than going it alone.

Figure out who is or should be in your marketing guild. It doesn’t have to be coworkers – it can be friends online, on Twitter, casual social acquaintances – and then figure out which strengths each person specializes in. Get the right team, figure out your synergies together, and chances are what you’ll create will be of far higher value than your own efforts.

Oh, and if anyone’s looking for blue quality Wrath gems and you’re Alliance on Arathor US, hit us up. I’ll give you the social media discount rate of 1495% profit, 5% off our regular prices ๐Ÿ™‚

Photo credit: cliff1066


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Comments

12 responses to “What World of Warcraft can teach you about synergy and profits”

  1. I swear Penn, you're water-torture WoW metaphors are going to get me playing again yet. I love the posts though. My poor feral druid. Dodgy has been parked at 70 for over a year now. Sniffle. You make a good point in your post today, though. Thank you.

  2. I swear Penn, you're water-torture WoW metaphors are going to get me playing again yet. I love the posts though. My poor feral druid. Dodgy has been parked at 70 for over a year now. Sniffle. You make a good point in your post today, though. Thank you.

  3. I swear Penn, you’re water-torture WoW metaphors are going to get me playing again yet. I love the posts though. My poor feral druid. Dodgy has been parked at 70 for over a year now. Sniffle. You make a good point in your post today, though. Thank you.

  4. Well online games become very popular and people are even spending 10 hours and more time with these games like World of Warcraft and I think that these games also have lots of negative effects… I'm not a gamer since 2 years ๐Ÿ™‚

  5. Well online games become very popular and people are even spending 10 hours and more time with these games like World of Warcraft and I think that these games also have lots of negative effects… I'm not a gamer since 2 years ๐Ÿ™‚

  6. Well online games become very popular and people are even spending 10 hours and more time with these games like World of Warcraft and I think that these games also have lots of negative effects… I'm not a gamer since 2 years ๐Ÿ™‚

  7. Just read about your work with Student Loan Network in Trust Agents, and thought you sounded brilliant, now my husband and sons would say no more evidence is necessary that I know you play WoW. Thanks for the reminder that, even as a sole proprietor, I'm not alone. I do have people who bring great synergy to my life professionally and personally. Your post ties in really well with Chris Brogan's post today on “How to Level Up” http://www.chrisbrogan.com/how-to-level-up/

  8. Just read about your work with Student Loan Network in Trust Agents, and thought you sounded brilliant, now my husband and sons would say no more evidence is necessary that I know you play WoW. Thanks for the reminder that, even as a sole proprietor, I'm not alone. I do have people who bring great synergy to my life professionally and personally. Your post ties in really well with Chris Brogan's post today on “How to Level Up” http://www.chrisbrogan.com/how-to-level-up/

  9. Just read about your work with Student Loan Network in Trust Agents, and thought you sounded brilliant, now my husband and sons would say no more evidence is necessary that I know you play WoW. Thanks for the reminder that, even as a sole proprietor, I'm not alone. I do have people who bring great synergy to my life professionally and personally. Your post ties in really well with Chris Brogan's post today on “How to Level Up” http://www.chrisbrogan.com/how-to-level-up/

  10. great metaphor, there are lots of lessons from WoW that apply to real life.

  11. great metaphor, there are lots of lessons from WoW that apply to real life.

  12. great metaphor, there are lots of lessons from WoW that apply to real life.

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