If you’ve been reading this blog for any period of time, you’ve likely noticed these lovely buttons on the right: You may also have noticed that there’s a deeply redundant piece at the bottom of every blog post: I know what you’re thinking. You’re saying to yourself, Chris, that’s redundant. And it’s redundant, too. Why…
Pay per click (PPC) advertising is a great way to juice up a campaign in the short term. It’s also a really great way to lose a metric crapton of money in a hurry if you don’t know what you’re doing, especially if you’re a small, local business with a limited budget. Let’s look at…
From the moment it launched, Google Buzz generated buzz: OMG another social network to manage OMG there’s too much noise OMG this is so redundant And for the early adopters, it’s exactly that and more. It’s noise. It’s clutter. It’s brilliant. Here’s why. Google wants the best of the best data. Remember this. They are…
Tony Corinda, the famous magician and mentalist, wrote in his classic textbook 13 Steps to Mentalism that there are three general topics which nearly everyone wants psychic predictions on. Knowing these makes the job of a mentalist on stage incredibly easy, as just providing the hook into any of the topics gets people talking about…
One of my favorite parts of World of Warcraft is the in-game marketplace known as the Auction House. Inside the AH, you can see relatively free markets at work with minimal regulation by the game’s owners. You can especially see how market forces create supply and demand, and if you’re good at understanding human nature,…
We talked last time about what marketing, sales, and product & service groups are supposed to manufacture. Let’s talk about the verbs that go with them, so that you have an idea if what you’re doing is in alignment with those verbs, and one verb in particular. Quick review: Marketing takes audience and makes qualified…
I’ve said in the past that marketing is the art of creating demand for your ideas, but in terms of something measurable and impactful, what does this mean? What does marketing make? Yes, it creates things like ads, Twitter accounts, email, etc. – but those are the tools to execute the mission of marketing. What…
Steve Jobs and gang did a phenomenal job introducing the iPad for consumers. Books! Movies! Music! Games! …but… The iPad has the potential to make sales and marketing people into legends. Take any sales demo you’ve ever done. Take any presentation you’ve ever done. Now take it on the road. Got a prospect you want…
