In old Japan, it was fairly common for a young person in the tradesman class to be apprenticed to a master. Whether it was blacksmithing, cooking, or any tradeskill, apprenticeship was just about the only way to get an education. What’s interesting about old Japanese apprenticeships was the duration and work asked of the apprentice.…
someone wrote a great blog post the other day about marketers spending too much time consuming, studying, and theorizing, but not enough time doing. There’s a flip side to this problem, too – marketers who spend all their time doing, so much so that they’re stuck with the same solutions they’ve been using for problems…
I’ve been shopping around the past few days for a terrific lead automation system for the day job, looking at all of the different vendors out there. One thread that’s been common among all of the comparison discussions on LinkedIn, on blogs, etc. that baffles me is this argument: “We’re better because we have 42x…
I’ll be doing a webinar on July 23 at 2 PM Eastern on 21st century email marketing, put on by my employer, Blue Sky Factory. In the webinar, I’ll be going over the 5 things every email marketer wants: More audience More delivery More opens More actions More/better metrics In terms of value, I’ll be…
As a marketer, half of our job is analytical – figuring out what works and optimizing our methods for better results. Half of our job is also creative – coming up with new ways to create demand for our ideas. No one would eat at a restaurant where the sole measure of its performance was…
