One of the concepts I share in my keynotes and courses is the conduit of authenticity. In an age when you can freely and easily use generative AI to manufacture ANYTHING, people will manufacture anything – including things damaging to you. If your internal processes are glacial – meaning it takes a week for someone…
Summary In today's episode, I introduce my multi-part series about the process of turning raw ideas into various content formats. Here's what this means for you. You can scale your content production and maximize your efficiency even with limited time. You'll also learn these concepts: how to align content with business objectives, why non-zero metrics…
Summary In today's episode, I walk through how to use generative AI to revitalize outdated case studies and build a repeatable engine for creating new ones from scratch. Here's what this means for you. You'll see how a scoring rubric and brand knowledge block can turn a neglected marketing asset into a persuasive, high-conversion page…
Summary In today's episode, I discuss how AI agents are transforming the B2B buying process by automating research and vendor shortlisting. Here's what this means for you. You must adapt your marketing and sales strategies to cater to machine-led procurement rather than human-led discovery. You'll also learn these concepts: why AI agents replace traditional sales…
Summary In today's episode, I examine how AI content influences organic SEO and navigates evolving search engine policies. Here's what this means for you. You can successfully integrate AI into your marketing strategy by focusing on value rather than just volume. You'll also learn these concepts: why search engines focus on user satisfaction instead of…
One of the concepts I share in my keynotes and courses is the conduit of authenticity. In an age when you can freely and easily use generative AI to manufacture ANYTHING, people will manufacture anything – including things damaging to you. If your internal processes are glacial – meaning it takes a week for someone…
Summary In today's episode, I celebrate the fiscal new year and share ways to achieve professional renewal. Here's what this means for you. You can leverage new budgets and initiatives to drive business growth with AI. You'll also learn these concepts: how prompt engineering empowers marketers, why generative AI use cases matter, and how bespoke…
